When I was in Revelstoke, BC last year I met a number of people who had made the move out there from Toronto. When I asked if they missed living in a big city, pretty much everyone gave me the same answer: “No, I love it here.”
This past week when I was in Park City, Utah, I similarly met a number of people who had made the move from New York and other large cities. And when I asked them the same question, I heard statements like: “I used to live in New York, but then I got a life and moved out here."
In these two examples, the obvious draw is the mountains. But it’s not like everyone just moved and became a ski bum. In fact, Inc Magazine recently published an article talking about Park City’s robust startup scene. People are figuring out how to combine hard work with the lifestyle they want.
What I find interesting about this is that it runs counter to the trend of young people preferring big cities. Here’s a quote from NPR:
“But affordable real estate and waterfront views don’t have millennials biting. They continue "a multigenerational pattern of young adults preferring more expensive urban areas over lower-cost rural ones because the lifestyles and opportunities in such places make the extra burden of cost worth it,” says Robert Lang, professor of urban growth and population dynamics at the University of Nevada, Las Vegas.”
However, some small towns clearly have a unique lifestyle advantage: mountains. And that seems to be a strong enough draw that some people are simply figuring out how to create the economic opportunities for themselves.
For me, this is yet another reminder that if you’re trying to attract the best human capital to your city or town, you need to think about lifestyle. And since young adults aged 18-34 are far more likely to move around than any other generation, you should also be thinking specifically about what this generation wants.
Few things are better than waking up in the mountains and seeing a notification on your phone that 9″ of fresh snow have fallen overnight, bringing the 48 hour snowfall total to 16″.
This is what people in mountain towns live for. They ski in the morning and then head to work in the afternoon. I heard a number of people on the mountain today saying that they, “want to be in the office after lunch.” It’s a lifestyle thing.
On that note, today I’d like to focus on 10 city building predictions for 2016. I’ve been assembling this list over the past few weeks and now that I have had my fill of Utah powder for the day, I’m dedicating the rest of the afternoon to writing.
These are never easy to put together. But here are my thoughts:
We will see increased migration to secondary cities – outside of the alpha global cities – which offer a higher quality of life, more affordable housing, and the ability to live a particular lifestyle. This includes cities like Austin (creative startup hub) and Denver (outdoor recreation).
As more and more cities wake up to the importance of lifestyle in attracting top talent, I think we will see a lot of cities follow the lead of Amsterdam and create “
We already know that many successful cities are struggling with housing affordability. But what you may not know is that a similar phenomenon is happening in many ski towns. Supply is constrained and demand is high.
Here is an excerpt from a recent New York Times article:
Local officials and housing experts say it is a symptom of widening economic inequality, one that is especially sharply felt in tiny resort towns hemmed in by beautiful but undevelopable public land. While the wealthiest can afford $5 million ski homes and $120-a-day lift tickets, others work two jobs and sleep in shifts to get by.
“It’s so much worse today than it’s ever been,” said Sara Flitner, the mayor of Jackson, Wyo., where the median single-family home price rose 24 percent last year to $1.2 million, according to the Jackson Hole Report.