

In this month’s issue of Monocle magazine (#80) they profile an interesting prefabricated and affordable housing project in Knivsta, Sweden.
A collaboration between architect Andreas Martin-Löf and developer Junior Living, the project contains 124 single occupancy units, each of which has 32 square meters of interior space (that’s about 344 square feet).
The way it was built is quite simple. The modular housing units were fabricated off-site and then inserted on-site into a prefabricated concrete frame. Think bottles going into a wine rack. Here’s a diagram showing how it works:

What’s truly amazing about this project though is how quickly it was built and how cost effective it actually was for end users. Construction started in January 2014 and residents started moving in about 3 months later. The sale prices ranged from €50,000 to €87,000 per unit. That’s roughly $62,000 to $98,000 in US dollars.
Finally, here’s a shot of one of the interiors:

What do you all think of this project?
Photography by Åke E:son Lindman via Andreas Martin-Löf Arkitekter
Monocle magazine is launching their first ever conference this spring in Lisbon and it’s dedicated to quality life in the world’s greatest cities. It’s going to take place Friday, April 17th to Saturday, April 18th, 2015.
You can click the image above for a video synopsis (there’s great urban eye candy), but if you don’t feel like doing that, here’s the text version:
MONOCLE invites you to a weekend of peerless hospitality, great debates and in-depth conversations about the forces shaping the world’s great cities. Join our editors, correspondents and key thinkers in discussing topics ranging from architecture to independent retail, city planning to national branding.
It sounds like a wonderful event and very much inline with some of the topics discussed here on Architect This City. If I had a conference budget that needed to get spent, I would be the first to sign up. If you’re interested, you can “register your interest” by clicking here. Tickets are €1,500.
“Toronto is a city that has long struggled to make any sort of impression on the imagination.”
That is how Monocle correspondent Christopher Frey started his recent architectural feature on Toronto’s iconic City Hall. To watch the video click here. It’s about 5 minutes long.
As a born and raised Torontonian who loves this city, I absolutely hate that sort of introduction. But at the same time, it doesn’t surprise me. Growing up in this city, there were always the haters. However, I think it’s important to keep 2 things in mind.
Firstly, Toronto has gone through a dramatic transformation over the last decade or so. In fact, I recently had a friend say to me: “Brandon, 10 years ago you told me that Toronto was going to be a super cool global city. I didn’t believe you then. But you were right.” This is what I was getting at in my Guardian Cities piece when I talked about how people are becoming noticeably more passionate about this city. (I actually wrote about what my friend said but they edited that part out.)
Secondly, if you’ve ever read Seth Godin’s book All Marketers Are Liars, you might remember this line:
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.” -Seth Godin
— Brandon G. Donnelly (@donnelly_b)
To illustrate what he means by this, Godin uses the example–among many others–of Riedel wine glasses. Riedel is a high end glassware company founded on the belief that every type of wine needs its own unique glass shape. And indeed, their customers believe that the right glass makes all the difference in terms of how their wine will taste. That’s why they buy them.
However, when you blindfold those same people, they are no longer able to tell the difference between a Riedel wine glass and some cheap alternative. The wine all of a sudden tastes the same. What that tells us is that when we believe something is supposed to be better, we actually experience it differently. You could say that we’re actually lying to ourself.
And I’ve thought about this same phenomenon when it comes to cities. When people visit a place like New York they’re supposed to like it. That’s what everybody tells them. New York is great. You’ll love it. But ultimately, that “supposed to” changes how people experience the city.
Which is why when Toronto gets introduced as being bland and banal I get upset. Not only because I disagree, but because I know it’s creating a “supposed to” in somebody’s mind. And that’s not the story we should be telling as a city.
Image: Wikipedia
