Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.
I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?

Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.
I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?
One, there are silver linings to this pandemic. And one of them is that it has forced us to rethink how we allocate public space and how we engage with it. It is incredible seeing Toronto right now with so many outdoor patios in full swing. Why eat inside when you can eat outside? We should have been doing this all along.
Two, the transformation of Toronto's Yonge Street cannot happen fast enough. We are sorely missing a pedestrianized spine through the middle of our downtown. This portion of Yonge Street currently looks like shit and I know that we can do much better.
Think La Rambla in Barcelona. Grafton Street in Dublin. Lincoln Road in Miami Beach. These are the streets that seem to always draw you in. They are places where public life can play out. I'm pretty sure that I have never once visited any of these cities and not walked these streets.
Thankfully Yonge Street's transformation is underway. So let's make it truly remarkable and one of the most beautiful streets in the world. That should be the bar we set for ourselves.
Image: Westminster City Council
Back in 2006, Paul Graham penned an essay about how to be Silicon Valley. Since then, it seems like every city on the planet has tried to replicate the successes of the Valley. At the time, his argument was pretty simple. Geography used to be destiny when it came to cities. New York City, for example, is arguably what it is today because of its geography and its deep harbor, which created a natural competitive advantage compared to other east coast cities such as Boston and Philadelphia. But this, he argues, has become far less relevant. Now, you can create a great city pretty much anywhere. So what are the necessary ingredients?
Paul argued that you only really need two kinds of people to create a technology hub: rich people and nerds. You need people creating new things and you need rich people to fund those new ideas. That's it. So in theory, if you could just dump a bunch of these kinds of people in one place -- Nunavut? -- you'd perhaps get unicorns coming out the other end. He goes on to say that Miami is a perfect example of a city that has lots of the former, but very few of the latter. It has lots of rich people, but, in his words, it's not the kind of place that nerds like. So it is/was not a good startup city. (I'm a nerd and I like Miami.)
But the year is now 2021 and a global pandemic seems to be helping to change this dynamic. Every tech entrepreneur and/or investor now seems to want to move to either Austin or Miami. To that end, SoftBank recently announced that it has earmarked $100 million for startups that are based in Miami or that plan to be based in Miami in the near future. It's perhaps a good testament to the momentum that seems to be developing around the startup scene in the city, which is something that their mayor has been incredibly vocal about.
But here's something to consider. Was Paul right about the two requisite ingredients for a successful startup hub? And if so, does Miami now have enough nerds? Maybe this recent influx of people was just what it was missing.
Photo by Cody Board on Unsplash
One, there are silver linings to this pandemic. And one of them is that it has forced us to rethink how we allocate public space and how we engage with it. It is incredible seeing Toronto right now with so many outdoor patios in full swing. Why eat inside when you can eat outside? We should have been doing this all along.
Two, the transformation of Toronto's Yonge Street cannot happen fast enough. We are sorely missing a pedestrianized spine through the middle of our downtown. This portion of Yonge Street currently looks like shit and I know that we can do much better.
Think La Rambla in Barcelona. Grafton Street in Dublin. Lincoln Road in Miami Beach. These are the streets that seem to always draw you in. They are places where public life can play out. I'm pretty sure that I have never once visited any of these cities and not walked these streets.
Thankfully Yonge Street's transformation is underway. So let's make it truly remarkable and one of the most beautiful streets in the world. That should be the bar we set for ourselves.
Image: Westminster City Council
Back in 2006, Paul Graham penned an essay about how to be Silicon Valley. Since then, it seems like every city on the planet has tried to replicate the successes of the Valley. At the time, his argument was pretty simple. Geography used to be destiny when it came to cities. New York City, for example, is arguably what it is today because of its geography and its deep harbor, which created a natural competitive advantage compared to other east coast cities such as Boston and Philadelphia. But this, he argues, has become far less relevant. Now, you can create a great city pretty much anywhere. So what are the necessary ingredients?
Paul argued that you only really need two kinds of people to create a technology hub: rich people and nerds. You need people creating new things and you need rich people to fund those new ideas. That's it. So in theory, if you could just dump a bunch of these kinds of people in one place -- Nunavut? -- you'd perhaps get unicorns coming out the other end. He goes on to say that Miami is a perfect example of a city that has lots of the former, but very few of the latter. It has lots of rich people, but, in his words, it's not the kind of place that nerds like. So it is/was not a good startup city. (I'm a nerd and I like Miami.)
But the year is now 2021 and a global pandemic seems to be helping to change this dynamic. Every tech entrepreneur and/or investor now seems to want to move to either Austin or Miami. To that end, SoftBank recently announced that it has earmarked $100 million for startups that are based in Miami or that plan to be based in Miami in the near future. It's perhaps a good testament to the momentum that seems to be developing around the startup scene in the city, which is something that their mayor has been incredibly vocal about.
But here's something to consider. Was Paul right about the two requisite ingredients for a successful startup hub? And if so, does Miami now have enough nerds? Maybe this recent influx of people was just what it was missing.
Photo by Cody Board on Unsplash
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