Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Last year, IKEA went around the world interviewing some 37,000 people in 37 countries about what it takes to "make us feel at home." And one of the things that they discovered was that nearly 50% of people do not feel like their home reality is authentically represented by what they see in the media. In other words, there is a disconnect between how we actually live at home and how the media suggests we are or ought to be living.
To explore this disconnect a little further, IKEA has just announced that photographer Annie Leibovitz will be the company's inaugural Artist in Residence. Leibovitz is best known for her celebrity photographs. But for this assignment, she's going to be travelling to the US, the UK, Japan, Germany, Italy, India, and Sweden, to photograph normal people doing normal things in their homes.
This is a fascinating idea because we know that there are all kinds of cultural biases around housing. Here in North America, for example, there is a longstanding history of hating apartments. If you wanted to properly raise a family, you needed a morally correct form of housing; meaning, a grade-related house. But this reality isn't universally possible in most big cities today, and that is probably one of the reasons why we now have this disconnect:
...why do people feel like they're not represented in the media, that they’re left out? ‘In the same way that there has been a typical idea in the fashion industry about what size a woman should be, there's been a typical idea of what a home is,’ wagers Leibovitz. ‘But now we've opened up in all sorts of ways, and there’s a difference between a home and feeling at home. And the latter can happen in many different places and maybe that's more important now than an actual home.’
On a more basic level, I think people are also just endlessly curious about how people live and what their homes are like. So regardless, this should be interesting.
Photo by charlesdeluvio on Unsplash

On the exact same day last week, the Toronto Star published two articles about housing. The first one, this one here, is about how "Toronto has protected huge parts of the city from anything denser than detached or semi-detached houses" and how this has resulted in an "uneven city." The second article, this opinion piece, is about the "many repercussions to replacing little bungalows." And one of the implied repercussions is that 3-storey sun blockers that invade privacy might actually kill people. Hmm.
In effect, these are the two sides of this debate. If you zoom out and look at Toronto, you will largely see a contrasting and uneven city of tall buildings and low-rise housing. Instead of building like Paris, which is consistently mid-rise -- but also far denser on average than Toronto -- we have chosen peaks and large plains to constrain new housing. And if you zoom in across those plains, you'll find many areas without sidewalks, along with people, such as the author of the second article above, who believe that nothing more than a single storey is appropriate for human health.
All of this has persisted because it has been politically popular. But time continues to show us that it actually runs counter to our goals of building an inclusive and globally competitive city region. Thankfully, it feels like we are finally reaching a tipping point.
Photo by Jackson Case on Unsplash
A lack of affordable housing certainly feels like a global phenomenon. Companies are trying to 3D-print homes for under $100k. Berlin froze apartment rents back in 2019 because things were getting too expensive. And today, Hong Kong is working on building some sort of "light public housing" in an effort to reduce its massive wait times for new homes.
But depending on where you are in the world, it might be somewhat comforting to remember that this problem seems to be particularly pronounced, here, in English-speaking countries. Whether it's restrictive zoning rules or a general distaste for apartments and urban density, the English-speaking world has fallen behind on housing supply compared to places like continental Europe.
Here's an excerpt from a recent FT article:
Forty years ago, the UK, US, Canada, Australia, New Zealand and Ireland had roughly 400 homes per 1,000 residents, level with developed continental European countries. Since then the two groups have diverged, the Anglosphere standing still while western Europe has pulled clear to 560 per 1,000.
And this shows in our home prices:

One argument is that continental Europe is simply more culturally accepting of apartment buildings, and that allows more new homes to be built. Seems right:

According to this chart, the average person from the UK or the US would not be happy unless they were living in a detached house. When you get to the continent, people start to become increasingly more positive around missing middle-type housing (something in the 3-4 storey range). Though, anything more than that and things get divided.
All in all, it doesn't seem to really matter where you're from, there's a clear preference for detached housing. But maybe liking apartments even a little bit is all you need to help with overall housing supply.
Last year, IKEA went around the world interviewing some 37,000 people in 37 countries about what it takes to "make us feel at home." And one of the things that they discovered was that nearly 50% of people do not feel like their home reality is authentically represented by what they see in the media. In other words, there is a disconnect between how we actually live at home and how the media suggests we are or ought to be living.
To explore this disconnect a little further, IKEA has just announced that photographer Annie Leibovitz will be the company's inaugural Artist in Residence. Leibovitz is best known for her celebrity photographs. But for this assignment, she's going to be travelling to the US, the UK, Japan, Germany, Italy, India, and Sweden, to photograph normal people doing normal things in their homes.
This is a fascinating idea because we know that there are all kinds of cultural biases around housing. Here in North America, for example, there is a longstanding history of hating apartments. If you wanted to properly raise a family, you needed a morally correct form of housing; meaning, a grade-related house. But this reality isn't universally possible in most big cities today, and that is probably one of the reasons why we now have this disconnect:
...why do people feel like they're not represented in the media, that they’re left out? ‘In the same way that there has been a typical idea in the fashion industry about what size a woman should be, there's been a typical idea of what a home is,’ wagers Leibovitz. ‘But now we've opened up in all sorts of ways, and there’s a difference between a home and feeling at home. And the latter can happen in many different places and maybe that's more important now than an actual home.’
On a more basic level, I think people are also just endlessly curious about how people live and what their homes are like. So regardless, this should be interesting.
Photo by charlesdeluvio on Unsplash

On the exact same day last week, the Toronto Star published two articles about housing. The first one, this one here, is about how "Toronto has protected huge parts of the city from anything denser than detached or semi-detached houses" and how this has resulted in an "uneven city." The second article, this opinion piece, is about the "many repercussions to replacing little bungalows." And one of the implied repercussions is that 3-storey sun blockers that invade privacy might actually kill people. Hmm.
In effect, these are the two sides of this debate. If you zoom out and look at Toronto, you will largely see a contrasting and uneven city of tall buildings and low-rise housing. Instead of building like Paris, which is consistently mid-rise -- but also far denser on average than Toronto -- we have chosen peaks and large plains to constrain new housing. And if you zoom in across those plains, you'll find many areas without sidewalks, along with people, such as the author of the second article above, who believe that nothing more than a single storey is appropriate for human health.
All of this has persisted because it has been politically popular. But time continues to show us that it actually runs counter to our goals of building an inclusive and globally competitive city region. Thankfully, it feels like we are finally reaching a tipping point.
Photo by Jackson Case on Unsplash
A lack of affordable housing certainly feels like a global phenomenon. Companies are trying to 3D-print homes for under $100k. Berlin froze apartment rents back in 2019 because things were getting too expensive. And today, Hong Kong is working on building some sort of "light public housing" in an effort to reduce its massive wait times for new homes.
But depending on where you are in the world, it might be somewhat comforting to remember that this problem seems to be particularly pronounced, here, in English-speaking countries. Whether it's restrictive zoning rules or a general distaste for apartments and urban density, the English-speaking world has fallen behind on housing supply compared to places like continental Europe.
Here's an excerpt from a recent FT article:
Forty years ago, the UK, US, Canada, Australia, New Zealand and Ireland had roughly 400 homes per 1,000 residents, level with developed continental European countries. Since then the two groups have diverged, the Anglosphere standing still while western Europe has pulled clear to 560 per 1,000.
And this shows in our home prices:

One argument is that continental Europe is simply more culturally accepting of apartment buildings, and that allows more new homes to be built. Seems right:

According to this chart, the average person from the UK or the US would not be happy unless they were living in a detached house. When you get to the continent, people start to become increasingly more positive around missing middle-type housing (something in the 3-4 storey range). Though, anything more than that and things get divided.
All in all, it doesn't seem to really matter where you're from, there's a clear preference for detached housing. But maybe liking apartments even a little bit is all you need to help with overall housing supply.
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog