

Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.
I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?


I was just reading about London's plans to pedestrianize Oxford Circus with two new semi-circular pedestrian piazzas (pictured above). And it reminded of two things.
One, there are silver linings to this pandemic. And one of them is that it has forced us to rethink how we allocate public space and how we engage with it. It is incredible seeing Toronto right now with so many outdoor patios in full swing. Why eat inside when you can eat outside? We should have been doing this all along.
Two, the transformation of Toronto's Yonge Street cannot happen fast enough. We are sorely missing a pedestrianized spine through the middle of our downtown. This portion of Yonge Street currently looks like shit and I know that we can do much better.
Think La Rambla in Barcelona. Grafton Street in Dublin. Lincoln Road in Miami Beach. These are the streets that seem to always draw you in. They are places where public life can play out. I'm pretty sure that I have never once visited any of these cities and not walked these streets.
Thankfully Yonge Street's transformation is underway. So let's make it truly remarkable and one of the most beautiful streets in the world. That should be the bar we set for ourselves.
Image: Westminster City Council


Lincoln Road is one of my favorite parts of Miami Beach. Supposedly the pedestrian-only street attracts some 11 million visitors a year. But I have noticed that the street has lost some of its mainstays to areas such as Wynwood. This is probably why the city and local property/business owners struck a deal this past summer to makeover the street based on a design by Field Operations.
The deal works like this: The City of Miami Beach is going to pay for the entire US$67 million makeover. This money will come from city and county taxes, as well from bonds. In return, property owners in the Lincoln Road Business Improvement District (BID) have agreed to tax themselves an additional 25% in order to pay for promoting and programming the street.
Obviously everyone believes that they will come out ahead as a result of this makeover. An improved Lincoln Road means more foot traffic, more sales, and more tax revenue. There's also talk of expanding the boundaries of the BID, which would generate additional funds. Right now the district is bounded by Alton Road on the west and by Washington Avenue on the east.
For those of you who aren't familiar with Business Improvement Districts, they are essentially defined areas where additional taxes are levied in order to fund projects and improvements that help overall economic development within the district. It is a structure that is used all around the world and it is one that was actually pioneered here in Toronto.
Here we call them Business Improvement Areas, and the first ever was the Bloor West Village BIA, which was established in 1970. There are now 83 BIAs in the City of Toronto. The first BID in the United States was the Downtown Development District in New Orleans. It was established in 1974. There are now over 1,200 across the U.S.
If you'd like to learn more about the improvements planned for Lincoln Road, here's a copy of the master plan that was submitted to the City of Miami Beach's Historic Preservation Board. The link is from The Next Miami.
Rendering: Field Operations