I came across these survey results in a guest column by Wendy Waters in Connect CRE Canada called, "What Will Attract Young Professionals to a New Rental-Apartment Building?" If I ignore the typo in "strong cel [sic] signal" and just look at the results, many of them are intuitively obvious. The vast majority of renters believe that in-suite laundry is essential, and it's the number-one want in this survey.

Pet-friendly is also not surprising given that pets are going to outnumber kids in most new purpose-built rental apartment buildings. And, of course, people want connectivity. I interpret high-speed wireless and strong cell signal throughout the building to specifically mean the common areas. Presumably, 100% of people want internet and cell signal within their apartments.

At the same time, there are some other interesting results. For example, 55% of respondents (in this segment) said that a private balcony is essential and 97% said it was either essential or a nice-to-have.

There's a common debate in developer boardrooms about whether private outdoor spaces are essential to sell or lease an apartment and there are certainly rental developers who abstain from them altogether. But tenants seem to like them a lot, at least according to this survey. And a "nice-to-have" is still something that helps with leasing.

People also seem to want a king-size bed. Whether they'd be willing to pay for the additional space is a separate matter. There is always an affordability and willingness to pay dimension to surveys. I mean, who wouldn't like more? But a larger primary bedroom appears on this list and, right now, there's a growing sense in the market that buyers and tenants want livable spaces over things like podcasting rooms and ski simulators.

From a Maslow's hierarchy of needs perspective, this seems to make sense. People want their physiological needs — such as a comfy bed — solved first, and then they'll worry about finding self-actualization in their new podcast.

Cover photo by Lotus Design N Print on Unsplash

Chart via Connect Canada CRE

Customarily, landlords induce tenants to lease space in a building by offering X months of free rent, as opposed to discounting the actual face rent.

For example, let's assume that the rent for a particular apartment is $3,000 per month or $36,000 per year. Assuming the inducement is equal to one month of free rent, the two logical options are: (1) offer the first month for free and then charge $3,000 for the remaining 11 months or (2) charge $2,750 per month.

Both options equal $33,000 in gross annual rent, but the second option permanently impairs the value of the real estate asset by lowering the overall rent roll on a go-forward basis. So when you capitalize the net operating income of the property, you end up with a lower value. For this reason, option one is the standard approach. You want to offer as much free rent as possible before touching your face rents.

But there can also be local nuances to consider on top of this standard practice. For example, I found this recent tweet from Paul, a multi-family landlord in Los Angeles, interesting. He notes that in rent-controlled buildings in Santa Monica, you also have to be careful not to offer free rent in the first 12 months of a lease. Instead, you need to offer it starting in month 13 or beyond.

His example:

• Lease rate of $3,000

• Inducement equal to 2 months of free rent ($6,000)

• Tenant pays 10 months x $3,000 = $30,000 in Year 1

Apparently, the way Santa Monica looks at this is that the tenant is paying $30,000 / 12 months = $2,500 per month in rent. So, after year one this becomes the Maximum Allowable Rent (MAR) going forward under the city's rent control policies. In other words, the monthly rent becomes the $2,500 number and not the $3,000 number that you thought you had contracted for.

It's an annoying gotcha detail, but it's a meaningful and permanent one until the apartment turns over. Landlord beware. Real estate may be subject to the flows of global capital, but in many ways, it still remains a local business.

Cover photo by Demian Tejeda-Benitez on Unsplash

The NY Times reported this week that, as the ultra luxury real estate market in New York City continues to cool, developers appear to be making two kinds of product adjustments: (1) they are converting the penthouses and rooftops of their buildings from premium residential space into amenity spaces for the broader building and (2) they are shrinking unit sizes to help with overall sales and leasing velocity.

According to the New York Times, condo prices on Billionaires’ Row in midtown are down 20-40% since the peak of the market in 2014 when this record was set. So developers are responding with more studios and 1 bedrooms, and amenity spaces – many of which now include high end restaurants also open to the public – that ensure no other building has something you don’t have.

However, there are naturally some differences between condo and rental buildings. Since 2016, 35% of rentals projects in the city have had some sort of penthouse amenity, whereas the number is only 13% for condo buildings. This makes sense given that amenities are such a big driver of leasing. You definitely want your amenities ready for when your leasing office opens.

What product changes, if any, are you seeing in your market right now?

Photo by Aaron Burson on Unsplash