Last month I wrote a post talking about YOO Architecture. And in the body of that post I mentioned my interest in branding and marketing and how I wondered why it was something we never really talked about in architecture school.

After publishing that post, a close friend of mine from architecture school quickly pointed out to me that there are firms today that are integrating brand design into their practices. Specifically, he mentioned two firms: Gensler and Snøhetta.

Here’s some of Snøhetta’s work (click here for more it):

I wasn’t aware that this was the case with these firms, but I’m delighted to see it happening. At the same time, I’m not surprised to see it happening. Architecture and branding have the potential to go hand-in-hand.

A good brand and identity isn’t just about logos and tag lines. It should speak to and reinforce an organization’s belief system. 

And one of the most powerful ways to do that is through its architecture and environments. I mean, just look at how important the design of Apple’s stores are to the Apple brand.

Images: Snøhetta