Gangi, Palermo - Sicily by Claudio Siragusa on 500px
Buy real estate. It always goes up. That’s the mantra, right?
Few things in life are that black and white.
A small town in Sicily called Gangi is in the midst of a novel urban renewal experiment. They are giving away houses for free to people who will agree to renovate them within a 4 year time period.
Here’s the “free houses” notice from the Comune Di Gangi explaining how it works and who to contact. You have to be an Italian or EU citizen to participate.
Free can be a powerful business model, as we see all the time with tech companies. And sometimes cities and towns aren’t all that different.
So if you’re looking for a vacation home or want to move to Sicily, now might be a great time.
In keeping with the recent theme about cities, their brands, and the messages they send, I thought I would revisit an old essay (2008) written by Paul Graham (of Y-Combinator) called “Cities and Ambition.” In it, he talks about the various messages that cities send us, such as:
You should make more money (New York)
You should be better looking (Miami?)
You should be smarter (Cambridge)
You should be more powerful (Silicon Valley)
But the most interesting part of his argument is the belief that we are largely products of our environment. No matter how strong or formidable our personalities might be, the message a city sends us is hugely important. In fact, it might be impossible to escape it. Here’s how Paul puts it:
How much does it matter what message a city sends? Empirically, the answer seems to be: a lot. You might think that if you had enough strength of mind to do great things, you’d be able to transcend your environment. Where you live should make at most a couple percent difference.
But if you look at the historical evidence, it seems to matter more than that. Most people who did great things were clumped together in a few places where that sort of thing was done at the time.
You can see how powerful cities are from something I wrote about earlier: the case of the Milanese Leonardo. Practically every fifteenth century Italian painter you’ve heard of was from Florence, even though Milan was just as big. People in Florence weren’t genetically different, so you have to assume there was someone born in Milan with as much natural ability as Leonardo. What happened to him?
If even someone with the same natural ability as Leonardo couldn’t beat the force of environment, do you suppose you can?
I don’t. I’m fairly stubborn, but I wouldn’t try to fight this force. I’d rather use it. So I’ve thought a lot about where to live.
To some, this thought may depress you. I mean, if you happen to live in a city or place with the “wrong” message, you might feel as if you’re missing out. I know that thought certainly crossed my mind when I read his essay. But different messages resonate with different people, and so maybe the message your city is telling you is exactly the one you need to accomplish great things.
In Toronto, I’d say that the message is similar to that of New York: You should make more money. Oh, and also that you should buy more condos ;)
What message does your city tell you?
Earlier today I stumbled upon a documentary called “The Human Scale.” I haven’t watched it yet, but I’m planning to rent it from iTunes later this weekend. Here’s the trailer. Click here if you can’t see it below.
[youtube https://www.youtube.com/watch?v=5CyLNS_ljHw]
One of the things that’s so fascinating about studying cities right now, is that it feels as if we’re at a major turning point with respect to how we think about them. We’re coming off a long period (decades) of infatuation with the car, where planners and engineers predominately cared about one thing and one thing only: efficiently moving cars in and around cities.
But having now fully built out cities around the car, we’ve come to realize two important things. First, that it’s virtually impossible to keep up with the demands of the car. No matter how many highways and roads you build, there always seems to be gridlock. And second, by focusing so closely on the car, we’ve built cities that aren’t great places for people.
If you take a look at this short clip from The Human Scale (featuring Siena, Italy), I think you’ll immediately see how differently we used to build our cities and how disruptive the car has been to them.