Regular readers of this blog might remember that last "summer" (it was still chilly), I biked for brain health here in Toronto.
I rode 75 km, raised $3,800, and helped Multiplex Construction Canada raise over $14,000, with 100% of these donations going directly to the Baycrest Foundation to fund work related to dementia, Alzheimer's, and other brain-related illnesses.
This summer I'll be riding again on Sunday, May 31, 2026, except with a few changes:
They've moved the starting location to the Aga Khan Museum (architecture by the Pritzker Prize-winning Japanese architect Fumihiko Maki).
They've increased the longest circuit to 90 km.
We've created our own Globizen team! If we're feeling really ambitious, maybe we'll even create our own cycling bibs. (This strikes me as a low probability scenario.)
If you're up for it, I would encourage you to join our team and ride for brain health. Alternatively, you can always just participate with your wallet.
Full disclosure caveat: Bianca and I are expecting our first child (a girl) in June. This ride is closeish to the due date, creating at a minimum three possible scenarios for the day:
Scenario one is that she is not yet born on May 31 and I ride as one would expect.
Scenario two is that she is born early, and I then spend this Sunday morning at home in some kind of sleep-deprived state. (Or, the "vibe" is that I should probably stay home.)
And I suppose scenario three is that I don't finish the ride and I end up at the hospital in head-to-toe lycra, clicking and clacking around in my cycling shoes.
Scenarios one and two feel more optimal, in my humble opinion.
Cover photo: Len Abelman (Principal at WZMH Architects) and me completing the Bike for Brain Health end-of-summer follow-up ride in September 2025.
The March issue of Monocle just dropped, debuting a new format called the Monocle 100. It's a list of the people, places, and things worth knowing about. And in the middle of it is something called the Monocle Property Survey, which was deliberately timed to coincide with MIPIM, the massive real estate conference that takes place every March in Cannes.
As a quick aside, our team contemplated going to MIPIM this year in search of both friends and money, but then we thought to ourselves: Why bother going to the South of France when we have Toronto in the middle of March to enjoy?
The first thing the Property Survey does is give a rare nod to developers: "While architects often nab all the credit for building our cities, streets and homes, it's actually developers who should get much of the kudos (and blame, in some instances). Because it's usually developers — small, large, private, state-funded — that must secure land, raise capital and take risks." It almost feels weird hearing somebody say something positive about our kind.
My friend Chris Spoke sent me this article yesterday. It's by Paul Stanton (at Thesis Driven), and it's about "why the next generation of real estate fund managers will be built on video reels and newsletters." As someone who has been writing a personal blog-slash-newsletter for the last 13+ years (though largely focused on real estate and cities), this post really resonated with me. I wish I could say that I was early and that it brought me great riches, but sadly, that is not the case.
Regardless, what all of this is getting at is the value of parasocial relationships:
A parasocial relationship is a one-sided connection where a person feels they know and have a bond with a public figure (celebrity, influencer, fictional character) who is unaware of their existence, often stemming from media exposure like TV, social media, or podcasts.
I wouldn't call myself a public figure, but a daily blog does inherently foster parasocial relationships. Generally, though, the real estate industry has been slow to adopt new media. The prevailing thought has been that social media is good for selling stuff like fashion, but not appropriate for syndicating large and serious real estate deals. I've even heard some people argue that a strong social media presence is probably inversely correlated with actual real estate performance.
This is true of the grifters that Paul talks about in his article. These are the people posing in front of fancy cars or on a private jet, claiming that they can 10x your money using some dead-simple real estate strategy. They cannot. These people are not in the real estate business. But the marketing strategy clearly does work for raising capital, which is why you now have accomplished people who actually know real estate and finance becoming influencers:
Top executives of Wall Street’s largest private equity firms have recently joined the social media influencer ecosystem—perhaps none more so than Jon Gray, President and COO of Blackstone.
Gray has become known for his candid videos filmed in Central Park during morning runs, sharing his views on recent shifts in the capital markets, macro events and even celebrity gossip—all with a sunny and sometimes self-deprecating disposition.
Regular readers of this blog might remember that last "summer" (it was still chilly), I biked for brain health here in Toronto.
I rode 75 km, raised $3,800, and helped Multiplex Construction Canada raise over $14,000, with 100% of these donations going directly to the Baycrest Foundation to fund work related to dementia, Alzheimer's, and other brain-related illnesses.
This summer I'll be riding again on Sunday, May 31, 2026, except with a few changes:
They've moved the starting location to the Aga Khan Museum (architecture by the Pritzker Prize-winning Japanese architect Fumihiko Maki).
They've increased the longest circuit to 90 km.
We've created our own Globizen team! If we're feeling really ambitious, maybe we'll even create our own cycling bibs. (This strikes me as a low probability scenario.)
If you're up for it, I would encourage you to join our team and ride for brain health. Alternatively, you can always just participate with your wallet.
Full disclosure caveat: Bianca and I are expecting our first child (a girl) in June. This ride is closeish to the due date, creating at a minimum three possible scenarios for the day:
Scenario one is that she is not yet born on May 31 and I ride as one would expect.
Scenario two is that she is born early, and I then spend this Sunday morning at home in some kind of sleep-deprived state. (Or, the "vibe" is that I should probably stay home.)
And I suppose scenario three is that I don't finish the ride and I end up at the hospital in head-to-toe lycra, clicking and clacking around in my cycling shoes.
Scenarios one and two feel more optimal, in my humble opinion.
Cover photo: Len Abelman (Principal at WZMH Architects) and me completing the Bike for Brain Health end-of-summer follow-up ride in September 2025.
The March issue of Monocle just dropped, debuting a new format called the Monocle 100. It's a list of the people, places, and things worth knowing about. And in the middle of it is something called the Monocle Property Survey, which was deliberately timed to coincide with MIPIM, the massive real estate conference that takes place every March in Cannes.
As a quick aside, our team contemplated going to MIPIM this year in search of both friends and money, but then we thought to ourselves: Why bother going to the South of France when we have Toronto in the middle of March to enjoy?
The first thing the Property Survey does is give a rare nod to developers: "While architects often nab all the credit for building our cities, streets and homes, it's actually developers who should get much of the kudos (and blame, in some instances). Because it's usually developers — small, large, private, state-funded — that must secure land, raise capital and take risks." It almost feels weird hearing somebody say something positive about our kind.
My friend Chris Spoke sent me this article yesterday. It's by Paul Stanton (at Thesis Driven), and it's about "why the next generation of real estate fund managers will be built on video reels and newsletters." As someone who has been writing a personal blog-slash-newsletter for the last 13+ years (though largely focused on real estate and cities), this post really resonated with me. I wish I could say that I was early and that it brought me great riches, but sadly, that is not the case.
Regardless, what all of this is getting at is the value of parasocial relationships:
A parasocial relationship is a one-sided connection where a person feels they know and have a bond with a public figure (celebrity, influencer, fictional character) who is unaware of their existence, often stemming from media exposure like TV, social media, or podcasts.
I wouldn't call myself a public figure, but a daily blog does inherently foster parasocial relationships. Generally, though, the real estate industry has been slow to adopt new media. The prevailing thought has been that social media is good for selling stuff like fashion, but not appropriate for syndicating large and serious real estate deals. I've even heard some people argue that a strong social media presence is probably inversely correlated with actual real estate performance.
This is true of the grifters that Paul talks about in his article. These are the people posing in front of fancy cars or on a private jet, claiming that they can 10x your money using some dead-simple real estate strategy. They cannot. These people are not in the real estate business. But the marketing strategy clearly does work for raising capital, which is why you now have accomplished people who actually know real estate and finance becoming influencers:
Top executives of Wall Street’s largest private equity firms have recently joined the social media influencer ecosystem—perhaps none more so than Jon Gray, President and COO of Blackstone.
Gray has become known for his candid videos filmed in Central Park during morning runs, sharing his views on recent shifts in the capital markets, macro events and even celebrity gossip—all with a sunny and sometimes self-deprecating disposition.
But even better, the survey includes a full page on our unique creative residency program at Parkview Mountain House (Park City, Utah):
A big thanks to the Monocle team for the feature. If you're in Toronto and would like to pickup a copy of this month's issue, visit their shop in Little Italy at 776 College Street. And if you'd like to learn more about PMH, including our creative residency program, visit pmhpc.com.
I’ve watched many of these videos, and I now know (or, Blackstone has successfully planted in my brain) that Jon is exactly who I’d want running a massive pool of long-term capital: measured, self-aware, allergic to hype. Blackstone no longer feels like a faceless capital machine.
The fact that Jon Gray is doing this should give everyone in our industry the confidence that it's more than okay to be a real estate social media influencer. In fact, it's the name of the game today, even for the most sophisticated companies with long and proven track records, like Blackstone. There's nothing to be shy about. People do not want to follow faceless companies. They want to follow humans. So, be a human.
I was thinking about this very topic over the holidays, and I ultimately landed on it needing to become a bigger part of what I do in 2026. I will obviously continue to write this daily blog, but I want to be better at putting myself out there in other ways, creating more video content, and building up Globizen's overall brand as a city-builder committed to creating better places.
We have started by posting regular (almost daily) content to Instagram (Globizen & Parkview Mountain House), but there's more we want to do. The first obstacle is getting over the fear of what people might think if I take candid videos of myself running in Central Park (people couldn't care less). And the second obstacle is time. It's a lot of work. But building a company and raising capital have always been a lot of work.
But even better, the survey includes a full page on our unique creative residency program at Parkview Mountain House (Park City, Utah):
A big thanks to the Monocle team for the feature. If you're in Toronto and would like to pickup a copy of this month's issue, visit their shop in Little Italy at 776 College Street. And if you'd like to learn more about PMH, including our creative residency program, visit pmhpc.com.
I’ve watched many of these videos, and I now know (or, Blackstone has successfully planted in my brain) that Jon is exactly who I’d want running a massive pool of long-term capital: measured, self-aware, allergic to hype. Blackstone no longer feels like a faceless capital machine.
The fact that Jon Gray is doing this should give everyone in our industry the confidence that it's more than okay to be a real estate social media influencer. In fact, it's the name of the game today, even for the most sophisticated companies with long and proven track records, like Blackstone. There's nothing to be shy about. People do not want to follow faceless companies. They want to follow humans. So, be a human.
I was thinking about this very topic over the holidays, and I ultimately landed on it needing to become a bigger part of what I do in 2026. I will obviously continue to write this daily blog, but I want to be better at putting myself out there in other ways, creating more video content, and building up Globizen's overall brand as a city-builder committed to creating better places.
We have started by posting regular (almost daily) content to Instagram (Globizen & Parkview Mountain House), but there's more we want to do. The first obstacle is getting over the fear of what people might think if I take candid videos of myself running in Central Park (people couldn't care less). And the second obstacle is time. It's a lot of work. But building a company and raising capital have always been a lot of work.
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