Ten years ago when I was working on development pro formas (here in Toronto), we used to assume that we would launch condominium pre-sales, and then start working drawings once we hit somewhere around 50% sold. And for our hard costs, we would carry a modest inflation rate of say 2-3% per year.
The thinking at the time was that construction documents are expensive, let's not spend the money until we know that we have a good amount of sales under our belt. In Toronto, you can also use purchaser deposits toward project costs, so this is an equity efficient way of managing your cash flow.
But then this go-to-market strategy started becoming too risky, probably around 2017-2018. Sales were happening faster and costs started increasing a lot faster, and so now everyone wanted to minimize the lag between their pre-sales (your revenue) and when they procured construction (your costs).
So as an ideal and totally risk-averse approach, the objective was to be ready to start construction and to know what your hard costs would be before you even started selling condominiums. It didn't matter that you were going to spend a bunch of money on technical drawings, because it was still going to be many multiples less than your cost escalation exposure if you didn't do it. There was also a high degree of confidence that you would get the pre-sales once you did launch.
This is how things mostly worked during the pandemic. But strategies once again changed in the second half of 2022. Pre-sales slowed and people started wondering, "wait a minute, could hard costs actually come down?" The answer turned out to be yes and, this year, most people in the industry expect them to come down even further.
This is a good example of how quickly and dramatically things can change in development. In 2021, it was "we need lock in construction costs immediately or we might get hit with a 40% increase on glass." Now it is, "let's wait as long as possible because we're in a deflationary cost environment and I'm sure it'll be cheaper later."
To some extent, you can look to leading indicators like architecture billings and home pre-sales to determine what the future might look like. But it's far from perfect. I don't know anyone that accurately predicted what we just went through over the last number of years.
So as a developer, you just have to do your best to stay ahead of what's coming and manage your downside risk as best you can. In all cases, you're going to need to be creative and nimble. Because clearly a lot can change in the span of even a single development project.
One of the things that cities often try and stamp out is speculation. Homes should not sit empty (enter vacant home tax). Storefronts should not sit empty (enter vacant commercial tax). And development land should not sit undeveloped. To correct this latter problem, one idea that is sometimes floated around is "use-it-or-lose-it" zoning.
The way it works today in, I believe, most cities, is that if you do a site-specific rezoning on a property -- and secure additional density -- you get those special permissions forever. If you want to wait 100 years before starting construction, you are technically entitled to do that. Of course, in the interim, no new housing is actually being created. It's all just on paper.
The idea with "use-it-or-lose-it" entitlements is that -- instead of these permissions lasting forever -- they would expire after a certain period of time, which would mean that the entire rezoning process would need to be done all over again. These take time (at least a few years) and cost money (it's in the millions). And so it has been suggested that this would incentivize developers to not sit on entitled land.
While I do understand where this line of thinking is coming from, let me make a few points:
Generally speaking, most developers don't just sit on entitled land for fun. They need things to happen, and to happen quickly, so that value can be realized. If there is a problem of too many developers not actually building, it could be a sign that there are other market factors impacting feasibility.
There is nothing wrong with rezoning a property and then "flipping it out" to another developer. This is often viewed negatively. But some developers only rezone properties and some developers only buy zoned sites. These can be different phases of the value chain. A rezoning can take years and millions of dollars, and so sometimes developers don't have the wherewithal or desire to do both.
A use-it-or-lose-it approach unfairly punishes developers during market cycles and bear markets, like the one we are experiencing right now. There is no way to predict when the next global pandemic will hit, when construction costs might surge 40%, and when the fed could start rapidly increasing rates to calm inflation. Maybe waiting out the storm is all you can do.
If you're building condominium housing in our market, you generally need pre-sales in order to secure a construction loan. Let's call it 70% pre-sold. What happens if this takes longer than expected? And what happens if you sell 50%, your site-specific rezoning expires, and then you have to restart the entire process? At this point and in this current market environment, you would likely have to cancel the entire project and reboot it.
Timing is important. To give a specific project example, we had planned to launch condominium pre-sales for our One Delisle project in the fall of 2020. And we were ready to do that. But sentiment didn't feel right. Too pandemic-y still, and so we waited until the spring of 2021. This turned out to be the right decision. But what would have happened had we had this timing gun to our head? (Truthfully, it always feels like there's a timing gun to our head.)
I have written about this before, but go-to-market strategies are changing in this current environment. It is taking longer to start sales and construction because, among other things, developers are spending more time trying to pin down their construction costs. Would rezoning expiries take all of this into consideration and adjust accordingly?
Finally, if one is going to do something like force developers to pull all of their building permits within X months of receiving zoning approvals -- or else suffer the consequences -- then everything required to get there should also have a maximum timeline associated with it. In other words, cities would also need to do things like commit to issuing permits within Y months of receiving a submission -- or else. It's only fair that this cuts both ways. But just to be very, very clear, I do not think this is a good idea.
What I am broadly saying is that (1) development is a pain in the ass and (2) developers are already heavily incentivized to move quickly and make things happen. It is not uncommon for projects to take 5-10 years from site acquisition to completion. And a lot of unexpected things can happen during that time period. Hopefully losing your entitlements doesn't become one of them.
Back in May, I wrote a post about time to market and managing costs in condominium projects. What I wrote then remains true and equally, if not more, important today. But given all the uncertainty that we are continuing to see in the market, I thought I would elaborate on a few points.
It used to be the case, when I first started working on condominium projects back in 2007 or so, that you would go pens down on your design drawings while you launched pre-sales and worked toward meeting your construction financing requirements.
Once you hit 50% sales, or maybe once you completely reached your financing hurdle, you would then call your architect back up and kindly ask them to get started on working drawings.
And the reason you did it this way was because working drawings are kind of expensive and so you wanted to make sure that your sales were going to be there. You were also trying to push as many of your costs out to after you had your construction loan in place so that you had a lower peak equity requirement.
You can't do this today.
Since the beginning of this year, we have seen average high-rise construction costs increase by about 12% in the Greater Toronto Area and, for the balance of this year, some are predicting as much as 4% per month. What this means is that if you wait like the old days, you will likely see costs run away from you and you won't be able to finance your project based on the sales you do have in place.
So what you want to do is not go pens down. Keep going on drawings. Start buying construction (i.e. tendering). And work toward locking in as many of your costs as possible.
How much is ultimately up to you and the exact market conditions at the time. But I know a number of condominium developers now targeting at least 50% tendered, which means securing most of your key contracts: formwork, concrete & rebar supply, windows, M&E, and so on.
A lot of us are hoping that costs will eventually come down and follow certain commodities in the near term. But as our cost consultant effectively said to me this week, "just because the price of cold-formed steel has come down, do you really think you'll be able to walk into a BMW dealership and ask for a deep discount?"