In 1869 when Timothy Eaton opened his first store, the heart of Toronto was what is today known as Old Town (although most people would probably just refer to it either as King East or as the St. Lawrence Market). People shopped along King Street between Yonge and Jarvis, and Queen Street probably would have felt out of the way.

But Eaton’s succeeded at Yonge & Queen, along with rival store Simpson’s, and retailing shifted northward. With Eaton’s College Street, the company was once again looking north. In fact, they wanted to move their entire operation from Queen Street up to College Street, and they even tried to get Simpson’s department store to do the same (somebody clearly understood agglomeration economies).

But since the full build out of Eaton’s College Street never actually happened, both stores were kept in operation and a customer shuttle bus was run between the two of them (until the Yonge subway line opened up in the 1950s). With the opening of the Toronto Eaton Centre mall in the 1970s, Eaton’s closed both Queen and College Street locations, and consolidated operations near Dundas Street.

In 1999, after 130 years of operation, the company went bankrupt.

What I find interesting about this story is that it speaks to how dominant the department store business model was at the time and how it was shaping the city around it. If Eaton’s had achieved its vision for the corner of Yonge & College, Toronto might look a lot different today. Perhaps we’d all be shopping for fashion along College Street.

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