Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
This morning, I came across an FT article talking about how mainland Chinese people are right now flocking to Macau to receive western mRNA vaccines. Apparently the Special Administrative Region has a single hospital offering the western varietals to "tourists", and lots of people now want them and presumably think they are more efficacious than the Chinese alternatives. This is not surprising.
So what actually stood out to me was the photo that FT chose for the article. It's of the half-scale Eiffel Tower replica that was built as part of a $2.5 billion casino resort in Macau known as The Parisian Macao (pictured above). There's even a faux Louvre-like building behind it and a "Jardin" in front of it so you can get that axial view of the tower. Welcome to Paris!
Of course, this is not the sort of thing that excites me in the least. I understand why it is done and that there is clearly a market for it, but I don't get it. It feels totally empty. Have we really run out of new ideas? So I decided to tweet something out to this effect and, in it, I included the fun fact that Macau is a former Portuguese colony and currently a Special Administrative Region of China, just like Hong Kong.
But it turns out that you can't say this on Twitter. I don't know why, but my tweet was immediately filtered out of my feed -- twice. Instead what you can say is "Macau is a SAR of a country that starts with C and ends with A." Apparently, this is acceptable Twitter language. Hmm. This has never happened to me before.
Thankfully, I have my own domain (which you are now reading from) where things are much freer. And collectively, we have things like the Ethereum Name Service, which is trying to create an even more censorship-resistant version of the internet. So today I decided that it was time to cancel my Twitter Blue account and put some more money into ENS tokens. This feels more like the future.
The global luxury goods market is somewhere around US$300 billion if you exclude fancy cars. And in just 4 years, global luxury spending has flipped from over 60% of it being in Europe and the Americas, to now over 60% of it being in Asia -- with over 40% of it being in mainland China alone. See above chart from the
China Evergrande Group has been in the news lately for being one of the most indebted property companies in the world. The company is now looking to raise some $5 billion by selling a stake in one of its business lines. That seems like a lot of money, but apparently it has upwards of $300 billion in liabilities. As I was reading about the company (in this WSJ article) I was surprised by some other stats about China's housing market. According to some sources, nearly a third of the country's GDP can now be tied back to real estate-related activities (see above chart). On top of this, about 21% of homes in urban China were thought to be vacant as of 2017. This equated to about 65 million empty homes. I don't know what the exact numbers look like today, but these are staggering figures that speak to overbuilding.
This morning, I came across an FT article talking about how mainland Chinese people are right now flocking to Macau to receive western mRNA vaccines. Apparently the Special Administrative Region has a single hospital offering the western varietals to "tourists", and lots of people now want them and presumably think they are more efficacious than the Chinese alternatives. This is not surprising.
So what actually stood out to me was the photo that FT chose for the article. It's of the half-scale Eiffel Tower replica that was built as part of a $2.5 billion casino resort in Macau known as The Parisian Macao (pictured above). There's even a faux Louvre-like building behind it and a "Jardin" in front of it so you can get that axial view of the tower. Welcome to Paris!
Of course, this is not the sort of thing that excites me in the least. I understand why it is done and that there is clearly a market for it, but I don't get it. It feels totally empty. Have we really run out of new ideas? So I decided to tweet something out to this effect and, in it, I included the fun fact that Macau is a former Portuguese colony and currently a Special Administrative Region of China, just like Hong Kong.
But it turns out that you can't say this on Twitter. I don't know why, but my tweet was immediately filtered out of my feed -- twice. Instead what you can say is "Macau is a SAR of a country that starts with C and ends with A." Apparently, this is acceptable Twitter language. Hmm. This has never happened to me before.
Thankfully, I have my own domain (which you are now reading from) where things are much freer. And collectively, we have things like the Ethereum Name Service, which is trying to create an even more censorship-resistant version of the internet. So today I decided that it was time to cancel my Twitter Blue account and put some more money into ENS tokens. This feels more like the future.
The global luxury goods market is somewhere around US$300 billion if you exclude fancy cars. And in just 4 years, global luxury spending has flipped from over 60% of it being in Europe and the Americas, to now over 60% of it being in Asia -- with over 40% of it being in mainland China alone. See above chart from the
China Evergrande Group has been in the news lately for being one of the most indebted property companies in the world. The company is now looking to raise some $5 billion by selling a stake in one of its business lines. That seems like a lot of money, but apparently it has upwards of $300 billion in liabilities. As I was reading about the company (in this WSJ article) I was surprised by some other stats about China's housing market. According to some sources, nearly a third of the country's GDP can now be tied back to real estate-related activities (see above chart). On top of this, about 21% of homes in urban China were thought to be vacant as of 2017. This equated to about 65 million empty homes. I don't know what the exact numbers look like today, but these are staggering figures that speak to overbuilding.
But I think what really happened is that when global travel shutdown in 2020, Chinese buyers just started spending all of their luxury goods money at home instead of flying to Paris for the week. Because if you look at Chinese luxury goods spending in 2018, somewhere around 1/4 of it was done in mainland China, whereas today it's close to 100%.
So the Chinese have been moving this market for quite sometime. But now that the consumption has moved entirely home, what does that mean for cities around the world? Hong Kong used to be one of the most important places for luxury consumption in Asia (no sales tax), but that has changed and it probably won't return. This is for reasons that go far beyond luxury goods.
But I think we'll see spending in Europe bounce back along with Asian travel. Because buying a luxury good is about much more than just the good itself. It's about the experience. It's about how it makes you feel when you buy it. And it's about signalling to others who you are as an individual. This may sound vacuous, but we all do it, with or without expensive luxury goods.
There are also new opportunities emerging by way of NFTs. I am sure that some brands are already doing this, but if I were in charge, I would issue a unique NFT with each luxury goods purchase that records, among other things, where it was purchased. Is a bag purchased on the Champs-Élysées worth more if there is a record of it that is etched in stone permanently? Maybe.
Chart: WSJ
But I think what really happened is that when global travel shutdown in 2020, Chinese buyers just started spending all of their luxury goods money at home instead of flying to Paris for the week. Because if you look at Chinese luxury goods spending in 2018, somewhere around 1/4 of it was done in mainland China, whereas today it's close to 100%.
So the Chinese have been moving this market for quite sometime. But now that the consumption has moved entirely home, what does that mean for cities around the world? Hong Kong used to be one of the most important places for luxury consumption in Asia (no sales tax), but that has changed and it probably won't return. This is for reasons that go far beyond luxury goods.
But I think we'll see spending in Europe bounce back along with Asian travel. Because buying a luxury good is about much more than just the good itself. It's about the experience. It's about how it makes you feel when you buy it. And it's about signalling to others who you are as an individual. This may sound vacuous, but we all do it, with or without expensive luxury goods.
There are also new opportunities emerging by way of NFTs. I am sure that some brands are already doing this, but if I were in charge, I would issue a unique NFT with each luxury goods purchase that records, among other things, where it was purchased. Is a bag purchased on the Champs-Élysées worth more if there is a record of it that is etched in stone permanently? Maybe.
Chart: WSJ
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