“…the path to profit is to manufacture attention more cheaply than what you get paid for it.” -Ev Williams
A big part of our economy is centered around attention. Some would argue we are living in a de facto attention economy. That is now our scarce resource. There are only so many waking hours in a day and every company and social media platform is fighting for their sliver of your attention.
However, the irony of the attention economy is that, while it has gotten easier to make and share “content” with the world, the quality of that content matters less than the attention it garners. Because that’s what the system rewards. Whatever you may think about Trump, he has mastered the art of attracting attention.
Ev Williams – co-founder of Twitter and CEO of Medium – recently wrote a piece on this topic called: Words still matter. It is very much about the mission driving his publishing platform, Medium. Here is an excerpt:
“…the path to profit is to manufacture attention more cheaply than what you get paid for it.” -Ev Williams
A big part of our economy is centered around attention. Some would argue we are living in a de facto attention economy. That is now our scarce resource. There are only so many waking hours in a day and every company and social media platform is fighting for their sliver of your attention.
However, the irony of the attention economy is that, while it has gotten easier to make and share “content” with the world, the quality of that content matters less than the attention it garners. Because that’s what the system rewards. Whatever you may think about Trump, he has mastered the art of attracting attention.
Ev Williams – co-founder of Twitter and CEO of Medium – recently wrote a piece on this topic called: Words still matter. It is very much about the mission driving his publishing platform, Medium. Here is an excerpt:
It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.
Their solution is the Medium Partner Program. It is an “open paywall” that allows publishers of great content to lock some of their best content behind a paywall. Their view is that to fix the attention economy, we need to move beyond ad-supported lowest-common-denominator content.
This not entirely novel, but they are calling themselves the first “open paywall” platform. I would be curious to hear your thoughts about this in the comment section below. I’ve had a few people suggest to me that I employ a similar approach for this blog. I’m not convinced.
Today is the 4 year anniversary of this daily blog.
Sure, I’ve missed a few days over the years (my estimate is 4-5 days), but for the most part I have shown up here every day and written something.
Sometimes that something is very short and/or bad. I’ve had a few people say to me: “I can tell when you’re super busy. Your posts are shorter.” I’m okay with that. Part of this exercise for me is simply about the discipline. 80% of success is showing up, right?
In some ways, what I do here is an anachronism. Here is a good vintage article (2011) that talks about two different schools of thought when it comes to blogging.
The reality is that it’s painfully slow and difficult to build an online audience via a personal blog using your own domain. It takes years, unless you’re a celebrity, which I am most certainly not. That’s why many people give up.
Instead, many people/influencers choose to build their audience on top of an existing network, such as YouTube, Instagram, or Medium. Medium is pretty tempting and I’ve seen lots of bloggers port over their personal blogs.
The idea here is that you simply bring your content to where your/an audience already lives, instead of trying to get them to come to you.
Of course, one of the risks of this approach is that you don’t own/control the platform. What if people one day decided to stop using MySpace? I like the idea of owning (at least part of) my online presence.
So here’s to another year on the blog. Thanks for reading! I really do appreciate it. Regular scheduled programming will resume tomorrow.
It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.
Their solution is the Medium Partner Program. It is an “open paywall” that allows publishers of great content to lock some of their best content behind a paywall. Their view is that to fix the attention economy, we need to move beyond ad-supported lowest-common-denominator content.
This not entirely novel, but they are calling themselves the first “open paywall” platform. I would be curious to hear your thoughts about this in the comment section below. I’ve had a few people suggest to me that I employ a similar approach for this blog. I’m not convinced.
Today is the 4 year anniversary of this daily blog.
Sure, I’ve missed a few days over the years (my estimate is 4-5 days), but for the most part I have shown up here every day and written something.
Sometimes that something is very short and/or bad. I’ve had a few people say to me: “I can tell when you’re super busy. Your posts are shorter.” I’m okay with that. Part of this exercise for me is simply about the discipline. 80% of success is showing up, right?
In some ways, what I do here is an anachronism. Here is a good vintage article (2011) that talks about two different schools of thought when it comes to blogging.
The reality is that it’s painfully slow and difficult to build an online audience via a personal blog using your own domain. It takes years, unless you’re a celebrity, which I am most certainly not. That’s why many people give up.
Instead, many people/influencers choose to build their audience on top of an existing network, such as YouTube, Instagram, or Medium. Medium is pretty tempting and I’ve seen lots of bloggers port over their personal blogs.
The idea here is that you simply bring your content to where your/an audience already lives, instead of trying to get them to come to you.
Of course, one of the risks of this approach is that you don’t own/control the platform. What if people one day decided to stop using MySpace? I like the idea of owning (at least part of) my online presence.
So here’s to another year on the blog. Thanks for reading! I really do appreciate it. Regular scheduled programming will resume tomorrow.
One of the things that I have been wondering lately with all of the devastation caused by hurricanes Harvey and Irma is if we need to be viewing these catastrophic incidents as the result of climate change or if we’re being too quick to apply the availability heuristic.
The latter being: “Look at all of these horrible hurricanes. Climate change must really be here and happening right now.”
Albert Wenger is covering this topic on his blog right now through his “Uncertainty Wednesday” series and has also written similar posts in the past. The current series is still ongoing, but a few things stood out to me as I was going through the archives. I’ll mention 3 of them today.
Firstly, it’s important to understand the difference between weather and climate. Weather is what’s happening at any given moment. Climate, on the other hand, is the statistics of weather. Albert proposes the following definition for climate, which I like:
“Climate is the probability distribution of possible weather events.”
But we’re still pretty bad at it, particularly over longer periods of time. According this graph, we’re about 97.5% accurate for 3 day forecasts, but only about 40% accurate for 10 day forecasts. So by “longer periods of time”, I’m really talking about forecasts that go out beyond one week. That’s not very far into the future.
This is fascinating, and also frightening, because the Gulf Stream is a vital ocean current. Among other things, it warms western and northern Europe – likely making it warmer than it otherwise would be – and, according to some models, it lowers the sea level along the U.S. east coast by as much as 3 feet.
The frightening part is that as the Gulf Stream slows it also stops pulling away the same amount of water from the coast, which is arguably why mean sea level is increasing.
I say “arguably”, but the data clearly suggests an acceleration in the rate of rise. Here are two charts that Albert prepared. And there’s more: The U.S. east coast may also have it worse in terms of sea level rise precisely because of this phenomenon.
This is an interesting and, of course, important topic. This post obviously doesn’t do it justice, but I am trying to learn as much as I can. Writing always helps with that.
One of the things that I have been wondering lately with all of the devastation caused by hurricanes Harvey and Irma is if we need to be viewing these catastrophic incidents as the result of climate change or if we’re being too quick to apply the availability heuristic.
The latter being: “Look at all of these horrible hurricanes. Climate change must really be here and happening right now.”
Albert Wenger is covering this topic on his blog right now through his “Uncertainty Wednesday” series and has also written similar posts in the past. The current series is still ongoing, but a few things stood out to me as I was going through the archives. I’ll mention 3 of them today.
Firstly, it’s important to understand the difference between weather and climate. Weather is what’s happening at any given moment. Climate, on the other hand, is the statistics of weather. Albert proposes the following definition for climate, which I like:
“Climate is the probability distribution of possible weather events.”
But we’re still pretty bad at it, particularly over longer periods of time. According this graph, we’re about 97.5% accurate for 3 day forecasts, but only about 40% accurate for 10 day forecasts. So by “longer periods of time”, I’m really talking about forecasts that go out beyond one week. That’s not very far into the future.
This is fascinating, and also frightening, because the Gulf Stream is a vital ocean current. Among other things, it warms western and northern Europe – likely making it warmer than it otherwise would be – and, according to some models, it lowers the sea level along the U.S. east coast by as much as 3 feet.
The frightening part is that as the Gulf Stream slows it also stops pulling away the same amount of water from the coast, which is arguably why mean sea level is increasing.
I say “arguably”, but the data clearly suggests an acceleration in the rate of rise. Here are two charts that Albert prepared. And there’s more: The U.S. east coast may also have it worse in terms of sea level rise precisely because of this phenomenon.
This is an interesting and, of course, important topic. This post obviously doesn’t do it justice, but I am trying to learn as much as I can. Writing always helps with that.
