When I was in graduate school, my plan was to create a vertically integrated design and development company. I loved designing things and wanted to remain close to those sorts of details, but I had already decided that I wasn't going to be an architect in the traditional sense and that I was going to be a developer. And so my objective was to figure out a way to combine everything under one roof. How could we be designers, but also be the entrepreneurs that make buildings happen?
In some ways, Mackay Laneway House is a manifestation of that model. Through a partnership with Gabriel Fain Architects, we (Globizen Studio) have been heavily involved on the design side. Gabriel did all of the drawings and the overall architecture, but we weighed in (more than your typical client), selected most of the FF&E, and even designed things like the kitchen (with Scavolini) and the exterior signage. I wouldn't call it true vertical integration, but we did start to blur the lines between architect/designer and developer.
One of the interesting things about this approach is that it begins to create some consistency and a bit of a branded product. The hope is that when Mackay Laneway House is fully complete, it will read as a Globizen project, which is not that dissimilar from what David Wex of Urban Capital was talking about in
When I was in graduate school, my plan was to create a vertically integrated design and development company. I loved designing things and wanted to remain close to those sorts of details, but I had already decided that I wasn't going to be an architect in the traditional sense and that I was going to be a developer. And so my objective was to figure out a way to combine everything under one roof. How could we be designers, but also be the entrepreneurs that make buildings happen?
In some ways, Mackay Laneway House is a manifestation of that model. Through a partnership with Gabriel Fain Architects, we (Globizen Studio) have been heavily involved on the design side. Gabriel did all of the drawings and the overall architecture, but we weighed in (more than your typical client), selected most of the FF&E, and even designed things like the kitchen (with Scavolini) and the exterior signage. I wouldn't call it true vertical integration, but we did start to blur the lines between architect/designer and developer.
One of the interesting things about this approach is that it begins to create some consistency and a bit of a branded product. The hope is that when Mackay Laneway House is fully complete, it will read as a Globizen project, which is not that dissimilar from what David Wex of Urban Capital was talking about in
. Their projects are a specific kind of product. They generally repeat it, and if that's not what you're interested in, then you don't buy an Urban Capital home.
But this also raises an important question: what is the role of architects and architecture in the case of buildings as very specific products? (This is something that we have discussed before on the blog.) Is the job of the architect to create an interesting exterior shell that then gets populated on the inside by a specific product offering? Or is it even worse, is architecture sometimes just an "empty vessel" that gets interior design and a brand slapped onto it? In some cases and with some projects, it does feel this way.
I am a firm believer in the value of architecture and design. An "empty vessel" is not architecture. It is, well, an empty vessel. And that is not what I aim for in any of the projects that I'm involved in. Creativity, function, thoughtfulness and, yes, beauty, are all important. At the same time, I think this is a valuable debate. These sorts of questions are helpful in dissecting the architecture/development value chain. And so I would be interested in hearing your thoughts in the comment section below.
I first learned about the work of Jonathan Segal back when I was in architecture school. And he was somebody I immediately admired.
At the time, I was struggling to figure out where I wanted to position myself between architecture and real estate development, and he was somebody who had seemingly figured it all out: he simply merged the two.
For those of you who are unfamiliar with Jonathan Segal, he has made a name for himself by being a pioneer of the “Architect as Developer” business model. That is, he acts as both the architect and the developer/client.
This business model isn’t going to suit everyone, but I suspect that we’ll see more of it in the future.
Of course, it doesn’t just have to be an architect acting as a developer. It could also be an architect and a developer joining forces or some other permutation. Whatever the case may be, design and innovation are central to business today and that’s why I think this model will only become more relevant.
Below is a short 3 ½ minute video about Segal’s latest project, called Mr. Robinson. It is located in San Diego. If you can’t see the video below, click here.
[vimeo 155403927 w=500 h=211]
If you’d like to see the typical floor plans or rent one of the apartments (they start at $2,400/month), click here.
Now I’d be curious to hear your thoughts. Do you like the project?
. Their projects are a specific kind of product. They generally repeat it, and if that's not what you're interested in, then you don't buy an Urban Capital home.
But this also raises an important question: what is the role of architects and architecture in the case of buildings as very specific products? (This is something that we have discussed before on the blog.) Is the job of the architect to create an interesting exterior shell that then gets populated on the inside by a specific product offering? Or is it even worse, is architecture sometimes just an "empty vessel" that gets interior design and a brand slapped onto it? In some cases and with some projects, it does feel this way.
I am a firm believer in the value of architecture and design. An "empty vessel" is not architecture. It is, well, an empty vessel. And that is not what I aim for in any of the projects that I'm involved in. Creativity, function, thoughtfulness and, yes, beauty, are all important. At the same time, I think this is a valuable debate. These sorts of questions are helpful in dissecting the architecture/development value chain. And so I would be interested in hearing your thoughts in the comment section below.
I first learned about the work of Jonathan Segal back when I was in architecture school. And he was somebody I immediately admired.
At the time, I was struggling to figure out where I wanted to position myself between architecture and real estate development, and he was somebody who had seemingly figured it all out: he simply merged the two.
For those of you who are unfamiliar with Jonathan Segal, he has made a name for himself by being a pioneer of the “Architect as Developer” business model. That is, he acts as both the architect and the developer/client.
This business model isn’t going to suit everyone, but I suspect that we’ll see more of it in the future.
Of course, it doesn’t just have to be an architect acting as a developer. It could also be an architect and a developer joining forces or some other permutation. Whatever the case may be, design and innovation are central to business today and that’s why I think this model will only become more relevant.
Below is a short 3 ½ minute video about Segal’s latest project, called Mr. Robinson. It is located in San Diego. If you can’t see the video below, click here.
[vimeo 155403927 w=500 h=211]
If you’d like to see the typical floor plans or rent one of the apartments (they start at $2,400/month), click here.
Now I’d be curious to hear your thoughts. Do you like the project?
A reader recently shared with me an interesting article from Crain’s New York (2013) profiling three “architects as developers.” The three firms are DDG Partners (which I’ve mentioned before here on ATC), FLAnk, and Alloy.
I’ve written a lot about these emerging business models and I continue to think that we’re going to see more of them in the coming years. As evidence for that claim, I thought it was really interesting to read in the article that Vishaan Chakrabarti – who is director of the real estate program at Columbia University – made specific mention that there’s growing interest among his students to wear multiple hats. In other words, they don’t want to be just an architect or just a developer. They want do it all.
In a lot of cases, these firms are made up of partners who have those diverse skill sets. There’s only so much that one person can do. But that doesn’t negate the fact that vertically integrated companies are being formed that handle everything from design and construction to property management and development.
And if an increasing number of students today are interested and thinking about those models, then I think it’s a pretty safe bet that many of them will get out into the workforce and eventually create those companies in the future.
Ultimately, I think that’s a great thing for cities. Developers tend to have a bad reputation for thinking only about money. But when you bring design and other disciplines in-house, you create tensions in the process. And tension can be a great thing for innovation and creativity.
A reader recently shared with me an interesting article from Crain’s New York (2013) profiling three “architects as developers.” The three firms are DDG Partners (which I’ve mentioned before here on ATC), FLAnk, and Alloy.
I’ve written a lot about these emerging business models and I continue to think that we’re going to see more of them in the coming years. As evidence for that claim, I thought it was really interesting to read in the article that Vishaan Chakrabarti – who is director of the real estate program at Columbia University – made specific mention that there’s growing interest among his students to wear multiple hats. In other words, they don’t want to be just an architect or just a developer. They want do it all.
In a lot of cases, these firms are made up of partners who have those diverse skill sets. There’s only so much that one person can do. But that doesn’t negate the fact that vertically integrated companies are being formed that handle everything from design and construction to property management and development.
And if an increasing number of students today are interested and thinking about those models, then I think it’s a pretty safe bet that many of them will get out into the workforce and eventually create those companies in the future.
Ultimately, I think that’s a great thing for cities. Developers tend to have a bad reputation for thinking only about money. But when you bring design and other disciplines in-house, you create tensions in the process. And tension can be a great thing for innovation and creativity.
