I noticed this week that Google has started to overlay augmented reality-type place markers onto Street View. The markers are designed to help surface the kind of local business information that you might otherwise find in search -- phone number, hours of operation, and so on. Apparently not everyone is seeing them, but the feature is starting to roll out in certain cities. Above is a photo of Dundas Street West in the Junction.

This transforms Street View into even more of a wayfinding tool, but it also offers up a glimpse of how the world might look with augmented reality. But to make this ultimately happen, you really do need to figure out how to get people to start wearing smart glasses. Lots of companies, including Google and Snap, have been trying. None of their products have really stuck -- though Snap's Spectacles are easily the best looking ones.

However, last month Google did announce that it had acquired Canadian smart glasses company, North. I was invited to try out a pair of North Focals 1.0 glasses, which I wrote about over here. They were exceedingly cool, but definitely not ready for mainstream and daily usage. The sides were thick and you had to wear a ring joystick in order to navigate through its menus. Too much work. Too nerdy.

But that's okay because Google didn't buy North for the Focals product. They bought them for talent, patents, and for probably a bunch of other things. They bought them to help Google invest in its "hardware efforts and ambient computing future." The little markers you might now be seeing on Google Street View are likely part of that.

One of Alphabet's moonshot projects is an autonomous delivery drone service called Wing. As far as I can tell, they're only company offering this kind of service to the general public in North America -- though they are only operating in a few test locations in Virginia, Finland, and Australia.

Specifically:

• Canberra, Australia

• Logan, Australia

• Helsinki, Finland

• Christiansburg, United States

Not surprisingly, demand for Wing deliveries has surged during this pandemic. According to the Verge, the company made over 1,000 deliveries in the past two weeks, which represents a doubling of deliveries in the US and Australia. The most popular items seem to be essentials like toilet paper and coffee.

This is perhaps a good example of the argument that COVID-19 isn't going to change things per se, it will simply accelerate the adoption of things that were already in the process of happening. I was and am of the opinion that drones will become an integral part of delivery logistics. (Full disclosure: I own a bit of Alphabet and Drone Delivery Canada stock.)

There is still a lot that will need to happen. Alphabet/Wing is also working on an autonomous traffic management platform, because you obviously need something robust if you're going to scale this up. How you make this work in dense urban environments is also a whole other kettle of fish, though already people are starting to reconsider how rooftops are used.

For more on Wing, click here.

Image: Wing

The Information estimates that around $16 billion has been spent over the last few years on developing autonomous vehicles. This is across some 30 companies. But about half of this spending has come from just three companies: Waymo (Alphabet), Cruise (GM), and Uber.

Waymo has been working on AVs for about a decade and the industry seems to believe that they are the furthest ahead. Still, the technology is not yet there and their AVs -- which are operating in Phoenix -- require lots of human supervision.

The sentiment right now is that self-driving cars are going to take much longer than initially anticipated and many more billions in R&D spending. Last year, Waymo was looking for financing from outside investors. Morgan Stanley said the business was worth about $105 billion.

Graph: The Information