When I first started writing this blog in 2013, I started on Tumblr. Then about 6 years ago, I decided that Tumblr wasn’t the right platform for a written blog like mine, and so I moved to WordPress (specifically WordPress.com — not a self-hosted setup). About two years ago, I packed up and moved this blog once again, this time to Paragraph. I was trying to shift more of my online activity onchain, and I liked the idea of my posts being permanently stored on a blockchain like Arweave.
But it turns out that Paragraph wasn’t the best fit for me. I’m still long crypto and I have it set up to syndicate my posts to the old site, but I found the platform more restrictive than my old WordPress setup, and its recent update also pivots the product to much more of an AI-focused media platform (with more credits to buy), and that’s not how I like to write. I just want to open a blank post editor, write my own words (sometimes post photos), and then hit publish.
So, I’ve decided to return this blog to WordPress, but using a self-hosted setup (with Hostinger) and with my email newsletter being once again sent out by Mailchimp. To be honest, I really questioned this decision. Should I just use Substack like seemingly everyone else? Isn’t WordPress kind of old school? It’s certainly not the easiest to set up (I still have a bunch of housekeeping to do) and Mailchimp is going to again cost me hundreds of dollars per month given the size of my mailing list, but I decided it’s the best decision for me for two main reasons.
One, I want a site that is as simple and timeless as possible. I’ve been writing basically every day for 13 years and in my mind I’m going to continue writing for at least the next decade. Two, I want to be able to customize my site and my email newsletter as I see fit. This blog is a personal blog, but it is also intended to be the top of the marketing funnel for everything that I’m working on with Globizen. The simple idea is that someone discovers me through my writing, maybe something resonates, and then that leads them to one of our projects or to book a stay at Parkview Mountain House.
When you write every day, it’s easy to fall into a routine. Most days it’s a real commitment (okay, slog) to find the time to get something out into the world. But whenever I do a big reboot of the blog, I feel reinvigorated. It’s a time when I take the time to think about what I’m doing every day and then adjust as needed.
Going forward, you can expect to find the same content focused on real estate, cities, and design. But I’d also like to write more personal posts, more travel posts, and get back into sharing my photography. AI muted my desire to take photos, and as much as I think AI is wonderful, I’m feeling a bit of fatigue around it. Part of this return to WordPress is about getting back to basics: a very simple landing page with authentic words, photos, and links.
The only changes you should notice today are formatting ones, both at brandondonnelly.com and in your inbox. It’ll probably also take me another week or two to fully settle in with the new setup, but regardless, emails will continue to get sent out at 6 AM ET. Onward.