I often get asked about my daily routine and how I manage to write, every, single, day.

Oftentimes people will say that I must not sleep. But the reality is that I love sleeping and I generally need a lot of it. I’m not someone who can function on 5 or 6 hours. I’m useless with that amount of sleep. One of the best productivity hacks for me is to simply sleep more and work less.

In terms of when I write, my preference is to write first thing in the morning – even though I don’t consider myself much of a morning person. I like to wake up, make breakfast and a coffee, and then sit down at my desk to both read and write. I like to do this before diving into email, before thinking about all the stuff that I need to do that day, and before going into the office.

Some days a post might take me 20 minutes and some days it might take me an hour. Where I struggle the most to write every day is when I’m traveling or when I have to be somewhere super early, which then means I’m writing in the evening. I like my routines.

I’m thinking about this right now not only because I often get asked this question, but because I’m currently making my way through a book by Adam Grant called Originals. 

Though talent still matters, one the things he argues is that creative people tend to be creative because they are prolific. They produce a lot of whatever it is they do. And while much of it may be crap – he argues that Shakespeare penned a lot of crappy plays – it is through sheer volume that they end up achieving those creative breakthroughs.

This goes against the traditional notion of the “creative genius”, but I think there’s a lot of truth to it. It’s why good architects will iterate through many different building designs and it’s (partly) why bloggers like myself see value in showing up every day.