Seth Godin wrote on his blog today about what it means to be a lifelong fan — whether it be of a sports team, a car company, a political party, or, in his words, “anything where affiliation drives our sense of self and community.” There’s… Read More
All posts tagged “sales”
The [Next] Pepsi Generation
The product matters. How big is the screen on this smartphone? How many horses does this all-wheel drive car have? And how high are the ceilings in this condo? (Some architects get grumpy with me when I call buildings a “product.” It’s so much more than… Read More
The world’s best brands — 2018 edition
At the beginning of this month, Interbrand released its annual ranking of the world’s best global brands. This year’s 2018 report marks the 19th year of the study. If you’d like to download a free copy of the report, you can do that here. But… Read More
Create things people love
I just finished listening to this podcast about venture capital and consumer products. One of the underlying questions is whether we are currently in a “consumer downturn.” Rebecca Kaden of Union Square Ventures (USV) talks about the importance of “platform shifts” for venture returns. These are moments… Read More
Flynn in the city
I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More