All posts tagged “pricing

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Road pricing chicken and egg

Regular readers of this blog will know that I’m a big supporter of road pricing. I think it’s an incredibly efficient way of reducing congestion, improving regional productivity, making us more sustainable, and funding other infrastructure, like transit. But one of the arguments I often… Read More

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Prospect Theory

I just read an interesting chapter from Tim Smith’s book, “Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures.” It’s Chapter 5: Psychological Influences on Price Sensitivity. The chapter covers a number of pricing phenomenons, such as why prices ending in .99… Read More