All posts tagged “identity

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The branding of places

Most people would agree that branding is a powerful and important exercise in the world of business. We recognize that brand equity is something that pays dividends in the future. When you walk around a city with a Starbucks, Tim Hortons, or some other coffee… Read More

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Telling Toronto’s story

If you’re a regular reader of ATC, you’ll know that I often talk about cities in the same way that many people talk about products and services. (See: The business of cities.) And I do that because cities are our new economic unit and so I find it… Read More