For those of you who are interested in crypto (and for those of you who aren’t but are open-minded), Vitalik has just published this post talking about what in the Ethereum application ecosystem currently excites him. A lot of it is pretty technical, but the… Read More
Picking a name for someone or something can be a daunting task. I have never had to name a newborn baby (though I’ve witnessed lots of people go through that process). But I am often involved in the naming of new buildings. Sometimes that process… Read More
The product matters. How big is the screen on this smartphone? How many horses does this all-wheel drive car have? And how high are the ceilings in this condo? (Some architects get grumpy with me when I call buildings a “product.” It’s so much more than… Read More
At the beginning of this month, Interbrand released its annual ranking of the world’s best global brands. This year’s 2018 report marks the 19th year of the study. If you’d like to download a free copy of the report, you can do that here. But… Read More
Today I got a copy of rain gravity heat cold. It’s a book by the Toronto-based architecture firm superkül and it’s meant to celebrate their first 10 years of practice. The book itself was put together by Blok Design. Blok has also done a new… Read More
I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More
Marketing guru Seth Godin recently published this value triangle on his blog: No matter what business you’re in, it’s worth giving some thought to this. What do you offer? At the bottom of the triangle is function. A hotel room functions as a place to… Read More
How do you self-identify in terms of ethnicity? I was having a discussion last night with a few friends about ethnic self-identification. In a multicultural city like Toronto where more than half of the population was born elsewhere, it’s an interesting topic. For new immigrants, I… Read More
https://500px.com/embed.js I have been thinking a lot about city branding lately. It’s a topic I’m interested in to begin with, and all of the Blue Jays mania going on in Toronto right now has got thinking about our own brand. Because at the end of… Read More
Last month I wrote a post talking about YOO Architecture. And in the body of that post I mentioned my interest in branding and marketing and how I wondered why it was something we never really talked about in architecture school. After publishing that post,… Read More
BRANDON DONNELLY 