This is an interesting article by Ben Schott of Bloomberg talking about how “debranding is the new branding.” In it he argues that for reasons of fashion, tech, and other factors, many or perhaps most brands seem to be shedding detail and depth in their… Read More
Picking a name for someone or something can be a daunting task. I have never had to name a newborn baby (though I’ve witnessed lots of people go through that process). But I am often involved in the naming of new buildings. Sometimes that process… Read More
I was recently having a debate with one of our architecture partners about the interrelationship between architecture, interiors, and branding. This came up because, in New York City, you almost need a name brand architect attached to your project in order to sell luxury condos.… Read More
For a number of reasons, I am fascinated by the streetwear label, Off-White. It is one of the hottest labels in fashion, and yet there’s a part of me that doesn’t really get it. It’s mostly bold text, usually in quotations, on various apparel items. A… Read More
Below is a good discussion with Aaron Renn about how to brand a city. I fully agree with two of the points he makes: (1) Not enough cities are thinking holistically about this topic and (2) tech startups, bicycle lanes, and craft breweries aren’t going… Read More
Back in 2013, when this blog was in its infancy, I argued that Toronto needs a consistent taxi brand. Since nobody was reading the blog at the time, I am sure that most of you have never read this post. I even forgot about it,… Read More
Today I got a copy of rain gravity heat cold. It’s a book by the Toronto-based architecture firm superkül and it’s meant to celebrate their first 10 years of practice. The book itself was put together by Blok Design. Blok has also done a new… Read More
I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More
Those of you who know me or are regular readers of this blog, will know that I’m an avid social media user. My favorites – judging by battery consumption on my phone – are Twitter, Instagram, and Snapchat (donnelly_b). I think it’s incredible what these… Read More
https://500px.com/embed.js I was reading the internet this morning and I stumbled upon an interesting urban blogger from Oslo named Erling Fossen. Most of his writing is in Norwegian, but he does have a section called “City Notes” that is in English. I enjoyed this paragraph titled, "The… Read More
BRANDON DONNELLY 