Tag: augmented reality

• Offline and online

  https://twitter.com/donnelly_b/status/1449087312009256966?s=20

  I was out for dinner this week with a group of real estate developers. And as you might expect, we spent the majority of the time talking about real estate and complaining about how long things take. But a good chunk of time was also spent pontificating about the world of crypto. That’s what happens these days. In fact, one of my friends joked that my/this blog used to be a real estate and cities blog, but now it’s a crypto blog. It’s a joke, but I guess it’s becoming partially true.

  For as long as I can remember, I have always been interested in what’s new and what’s next. And I think this is next. So I’m reading, playing, thinking, and writing about it. And the more I do these things, the more my conviction grows. But what really did it for me was the hands-on playing around part. I’m not interested in owning a crypto ETF (the US is about to get its first bitcoin ETF based on futures contracts). I want to own the cryptocurrencies directly so I can see what they can do and how everything works. (Though I will say that this space is still not very user friendly.)

  One of the things that comes to mind as I continue to play is the future interrelationship between our offline and online worlds. Because already we are living in a world where people now buy and collect rent on virtual real estate in places like Decentraland (REITs are even starting to emerge). Where parties happen online instead of offline (but still attract big name DJs). Where people buy digital fashion instead of physical fashion, and pay just as much for it and sometimes even more. And where augmented reality is changing how we experience our cities in real life. A few weeks ago, I came across a park in Paris that had partnered with Snapchat to deliver an AR experience, to give just one example.

  These are meaningful shifts that are gaining traction (and this post is by no means an exhaustive list). And while I remain steadfast in my belief that cities are profoundly resilient and real-world experiences are irreplaceable, I do believe that our emerging digital worlds are going to have an impact on how we design and build our cities going forward. From art murals of NFTs to entire new virtual worlds, this is an exciting time for cities and technology.

  Enjoy the weekend.

  2021.10.15

• Meatspace vs. metaverse — what is the best way to flex?

  

  With every passing year, the Matrix feels less and less like science fiction. With the continued rise of the metaverse — Zuckerberg is betting all of Facebook on it — we are increasingly living our lives between two worlds: one is offline and one is online. What this will ultimately mean (for us and for our cities) is of course up for debate. But what is clear is that the traditional trappings of real life have quickly made their way online into the metaverse. Arthur Hayes recently penned this fantastic article about the future of the world (it’s the metaverse) and the role of art (including NFT art). In it, he makes the argument that to “flex” is integral to the human experience. Here’s what he means by that:

  As social beings, the sole purpose of many activities and purchases is to publicly display how much energy you can waste. The nightclub economy is extremely a propos to this concept. Individuals walk into a dark room, listen to loud music (art), dance (a waste of energy akin to a mating call), and pay exorbitant amounts of money to drink liquid. Everyone gets dressed up real nice in articles of clothing that serve no useful purpose other than to demonstrate that the wearer spent a lot of money to display their social status to the rest of the clubbers present.

  People go to clubs to flex. In the words of the late Clayton Christensen, that is the “job” to be done.

  Why this matters is that many of us are now doing the same kind of things online. Buying a CryptoPunk (an OG NFT) for a large sum of money and posting it as your social media profile pic is a flex. Is this rational or irrational behaviour? Whatever your answer, it is akin to paying several hundred dollars for a t-shirt from some cool streetwear brand. The real job to be done is not that you desperately need a t-shirt to cover your upper torso. It is the signalling that goes along with owning something scarce and valuable. One of the things that is so special about NFT-permissioned stuff is that there’s now a simple way to prove and enforce all of these things: ownership, scarcity, and so on.

  What’s equally fascinating to me is how offline and online will end up interacting with each other. (Arthur refers to our offline world as the meatspace. I don’t know if he coined the term, but I’m going to rolling with it for the purposes of this post.) If people end up preferring to flex online instead of offline (and I’m sure many already do), what does that do to our meatspace(s)? And what does it do to our cities and how we build? I have no doubt that these questions are coming.

  Photo by Richard Horvath on Unsplash

  2021.08.21

• Introducing Crosby Studios’ virtual shoppable showroom

  

  

  One of my favorite interior design firms — Crosby Studios — has just launched a new home goods and accessories concept called Crosby Studios Home. The offerings are unmistakingly Harry Nuriev (the founder of Crosby Studios). It’s all about design, art, and fashion coming together. But what is also noteworthy is how the concept was launched using a virtual shoppable showroom. And the experience, which is pictured above, is shockingly good. You simply wander around this blue-floored apartment and click on whatever stuff you would like to add to your shopping cart. This isn’t the first virtual showroom experience, but as I was using it, I couldn’t help but think that we’ll be seeing a lot more of this in the future. This and things like shoppable augmented reality.

  Images: Crosby Studios Home

  2021.01.22

• Our ambient computing future

  

  I noticed this week that Google has started to overlay augmented reality-type place markers onto Street View. The markers are designed to help surface the kind of local business information that you might otherwise find in search — phone number, hours of operation, and so on. Apparently not everyone is seeing them, but the feature is starting to roll out in certain cities. Above is a photo of Dundas Street West in the Junction.

  This transforms Street View into even more of a wayfinding tool, but it also offers up a glimpse of how the world might look with augmented reality. But to make this ultimately happen, you really do need to figure out how to get people to start wearing smart glasses. Lots of companies, including Google and Snap, have been trying. None of their products have really stuck — though Snap’s Spectacles are easily the best looking ones.

  However, last month Google did announce that it had acquired Canadian smart glasses company, North. I was invited to try out a pair of North Focals 1.0 glasses, which I wrote about over here. They were exceedingly cool, but definitely not ready for mainstream and daily usage. The sides were thick and you had to wear a ring joystick in order to navigate through its menus. Too much work. Too nerdy.

  But that’s okay because Google didn’t buy North for the Focals product. They bought them for talent, patents, and for probably a bunch of other things. They bought them to help Google invest in its “hardware efforts and ambient computing future.” The little markers you might now be seeing on Google Street View are likely part of that.

  2020.07.10

• Shoppable AR

  I don’t think Snapchat is on a lot of people’s radars these days. (Though it did recently become worth more than Twitter.) But every time I hear about what they’re building I can’t help but think, “Wow, that’s really cleaver and creative. I see a longer-term vision at work here. And if it all works out, this could be something very special.”

  This past week it was announced that the company is going long on something they call shoppable AR (augmented reality). Already, more than 170 million of its users engage with its AR features on a daily basis. Shoppable AR is an extension of that and will allow people to do things like try on clothes, similar to the way people currently apply selfie filters. Obviously this could be a boon to online shopping.

  They’re also continuing to develop something called “Scan,” which allows people to scan a logo or barcode and trigger a specific AR experience related to a product they may be thinking about buying. It doesn’t take much to think about how some of this functionality could be applied to specific industries, such as real estate.

  But will all of this fuel growth for the company? Or will Facebook simply steal the idea if or when it catches on?

  2020.06.21