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The story of Avoriaz 1800 starts in the 1960s.
Downhill skier Jean Vuarnet, whose name is today found on cool sunglasses, had just become an Olympic Champion at Squaw Valley in California. He returned to his home in Morzine, France (located in Haute-Savoie) and was asked to help build a new resort on the empty plateau above the town.
So he, and whoever else, raised some money, got the necessary approvals, and managed to successfully get the first lifts operational. But the resort quickly ran into financial difficulties and, apparently, bankruptcy became a possibility.
The turning point came when he met Paris-based developer Robert Brémond. He had the capital and the experience, and so Vuarnet eventually ceded the project to him in 1962. In 1964, Robert then asked his son, Gérard, who was only 27 at the time, to lead the project. Supposedly he said to him, "the mountains are for the younger generation."
Gérard then went out and hired a young architect named Jacques Labro. He was also in his 20s at the time; 26 to be exact. The mandate he gave Labro was clear: design the ideal recreational resort. At the same time, he was asked to build upon Vuarnet's original vision for Avoriaz. The result was an audacious masterplan designed around three guiding principles.
First, it was to be a completely car-free resort, which was/is a big deal and an accomplishment that remains true today. To access Avoriaz by car you either need to park below in Morzine and take a gondola up, or park at the entrance to the resort.
Two, it was to be an ideal place for skiing (snowboarding didn't exist just yet). This meant that the entire resort had to be sloped correctly so that everything would be ski in and ski out.
Finally, it was to have decidedly modern architecture that fit sensitively within the landscape. They didn't want it to look like some ideal Swiss mountain village. What they wanted was bold, different, and highly sustainable. The result is some of the most unique mountain architecture to be found anywhere.
For a preview of the village's architecture, check out these photos by Alastair Philip Wiper. They were part of an exhibition called "Avoriaz: The Enchanting Village." Along with this story, they will probably make you want to visit the place. That's certainly the case for me.
Photo by Rémi Bertogliati on Unsplash
The story of Avoriaz 1800 starts in the 1960s.
Downhill skier Jean Vuarnet, whose name is today found on cool sunglasses, had just become an Olympic Champion at Squaw Valley in California. He returned to his home in Morzine, France (located in Haute-Savoie) and was asked to help build a new resort on the empty plateau above the town.
So he, and whoever else, raised some money, got the necessary approvals, and managed to successfully get the first lifts operational. But the resort quickly ran into financial difficulties and, apparently, bankruptcy became a possibility.
The turning point came when he met Paris-based developer Robert Brémond. He had the capital and the experience, and so Vuarnet eventually ceded the project to him in 1962. In 1964, Robert then asked his son, Gérard, who was only 27 at the time, to lead the project. Supposedly he said to him, "the mountains are for the younger generation."
Gérard then went out and hired a young architect named Jacques Labro. He was also in his 20s at the time; 26 to be exact. The mandate he gave Labro was clear: design the ideal recreational resort. At the same time, he was asked to build upon Vuarnet's original vision for Avoriaz. The result was an audacious masterplan designed around three guiding principles.
First, it was to be a completely car-free resort, which was/is a big deal and an accomplishment that remains true today. To access Avoriaz by car you either need to park below in Morzine and take a gondola up, or park at the entrance to the resort.
Two, it was to be an ideal place for skiing (snowboarding didn't exist just yet). This meant that the entire resort had to be sloped correctly so that everything would be ski in and ski out.
Finally, it was to have decidedly modern architecture that fit sensitively within the landscape. They didn't want it to look like some ideal Swiss mountain village. What they wanted was bold, different, and highly sustainable. The result is some of the most unique mountain architecture to be found anywhere.
For a preview of the village's architecture, check out these photos by Alastair Philip Wiper. They were part of an exhibition called "Avoriaz: The Enchanting Village." Along with this story, they will probably make you want to visit the place. That's certainly the case for me.
Photo by Rémi Bertogliati on Unsplash
Regular readers of this blog will know that this happens each and every year, provided a global pandemic isn't currently underway. Last year we went to Park City and this year we're off to Lyon and Les 3 Vallées. Is there anything better than urban + mountain? I don't think so.
This year's is also unique in that I selfishly upgraded it into a slash bachelor party for myself. And that's why I'm calling it the 13th annual, plus.
So what should you expect on this blog for the next 10 days or so?
You should expect more travel, food, and snowboarding-related content, as well as more photos. I generally never travel without my Fujifilm. I'm also thinking about experimenting with more real-time posts, and possibly even multiple posts per day. Basically something more akin to a social feed. We'll see if that happens.
Regardless, if beautiful European cities and sublime mountains aren't your thing, you may want to check back in early February for our regularly scheduled city building programming.
Photo by Inés Álvarez Fdez on Unsplash
It’s currently -11 degrees celsius and it’s expected to snow for most of the day. It’s starting to come down right now. But this evening it’s supposed to warm up to +1 degrees celsius, which means it may turn into (freezing) rain. I hope we see a lot more snow than rain. Nobody wants an icy mountain.
If you’re looking for things to read this morning, here are 3 pieces:
1. In American Towns, Private Profits From Public Works. It’s a NY Times article talking about how cash-strapped towns are turning to private equity firms to pay for their infrastructure.
2. How Zoning Laws Shaped New York City Over the Last Century. This is about an exhibition being held at The Museum of the City of New York right now. The rules we make shape our built environment. Thanks John for the link.
3. Authenticity, and how Snapchat is banking on it. I am very fascinated by Snap Inc.’s ability to think differently and adopt counterintuitive business strategies. There’s also a cultural dimension to all of this.
Regular readers of this blog will know that this happens each and every year, provided a global pandemic isn't currently underway. Last year we went to Park City and this year we're off to Lyon and Les 3 Vallées. Is there anything better than urban + mountain? I don't think so.
This year's is also unique in that I selfishly upgraded it into a slash bachelor party for myself. And that's why I'm calling it the 13th annual, plus.
So what should you expect on this blog for the next 10 days or so?
You should expect more travel, food, and snowboarding-related content, as well as more photos. I generally never travel without my Fujifilm. I'm also thinking about experimenting with more real-time posts, and possibly even multiple posts per day. Basically something more akin to a social feed. We'll see if that happens.
Regardless, if beautiful European cities and sublime mountains aren't your thing, you may want to check back in early February for our regularly scheduled city building programming.
Photo by Inés Álvarez Fdez on Unsplash
It’s currently -11 degrees celsius and it’s expected to snow for most of the day. It’s starting to come down right now. But this evening it’s supposed to warm up to +1 degrees celsius, which means it may turn into (freezing) rain. I hope we see a lot more snow than rain. Nobody wants an icy mountain.
If you’re looking for things to read this morning, here are 3 pieces:
1. In American Towns, Private Profits From Public Works. It’s a NY Times article talking about how cash-strapped towns are turning to private equity firms to pay for their infrastructure.
2. How Zoning Laws Shaped New York City Over the Last Century. This is about an exhibition being held at The Museum of the City of New York right now. The rules we make shape our built environment. Thanks John for the link.
3. Authenticity, and how Snapchat is banking on it. I am very fascinated by Snap Inc.’s ability to think differently and adopt counterintuitive business strategies. There’s also a cultural dimension to all of this.
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