Architectural Digest has just published the perfect article for gratuitous self-promotion. It is a list of "the 12 best design districts around the world", and it includes The Junction, here in Toronto:

Located in a tree-lined historic area of the city, The Junction gets its name for its past as the heart of the Canadian Pacific Railway. Mix with locals on the main drag of Dundas West at boutiques including the minimalist homeware store Mjolk and modern stationery shop Take Note. A short 20-minute walk from this charming retail center, the Museum of Contemporary Art is worthy of a stop in too. (Current exhibitions include a site-specific commission by artist Sarah Badr and Seeing the Invisible, an augmented reality experience in the museum’s Jerusalem Botanical Gardens.) Then take a tipple at The Junction Brewery, which serves local craft beers within an Art Deco building that offers a glimpse of the neighborhood’s rich history.

Early on in high school, I used to come downtown to primarily do two things: skateboard and walk Queen Street. This was the street. It was weird and artsy and we loved it. And so we would start at University Ave and walk west for as long as the street was interesting.

For a period of time, it felt like things kind of fell off after Spadina Ave. So we would often stop there. But then west of Spadina started getting cool and interesting too.

Years later in 2004, the Drake Hotel would open up on what felt like a far off location on Queen Street. And then seemingly overnight, all of Queen Street was cool. Parkdale had a taco place with absurdly long lines and loud hip-hop music, and cool started moving up Ossington Ave, presumably because Queen had run out of space.

Of course, neighborhoods have cycles. Before it was the Drake Hotel, it was Small's Hotel. And when it opened in 1890, it was located in one of the wealthiest areas of Toronto. Then the area became a lot less wealthy, and eventually the hotel became a flophouse, before once again becoming cool again. These are the cycles.

There is no doubt that Queen Street remains one of the greatest streets in Toronto. But in my mind, 2018 was a turning point. This is when when the Museum of Contemporary Art (MOCA) left Queen and moved to the Junction Triangle (or the Lower Junction, or just the Junction, depending on what you prefer to call it).

This to me didn't signal that Queen had in any way peaked. Far from it. But I think it did solidify the Junction as one of Toronto's next cool and artsy neighborhoods. And now here we are with Architectural Digest calling it one of the best in the world.

It would be hard for me to be more biased. But I'm a big fan of the Junction. And I am really looking forward to erecting our placemaking art later this year. It is one of the things that our team is most proud of, and we proposed it simply because we thought it would be cool and interesting. That's important.

Tonight was the opening party of the new Drake Commissary in the quickly emerging Junction Triangle neighborhood of Toronto. It officially opens on June 12th (2017).

The concept is a “gastronomic town square.” It’s a bakery. A bar. And a larder. You can get fresh breads, pastas, charcuterie and pantry items, and you can consume them on the spot or take them home.

The space (see above) was designed by + tongtong. Not surprisingly, it’s beautiful. It also very clearly blurs the boundaries between guests and the bakers and chefs.

From a city building standpoint, it’s interesting to consider what all of this means for Sterling Road (where the Commissary is located).

The original Drake Hotel was and continues to be a powerful cultural anchor in the West Queen West neighborhood. In fact, it’s my belief that the Drake was the most important catalyst for what eventually emerged along that strip. 

So I can’t help but think that we are about to witness a very similar transformation in the Junction.

Hotels play such an interesting role within cities. They are public-facing in a way that many other uses are not and they invite a mixing of different people – everyone from transients to locals. It is therefore no surprise that they can serve a variety of different roles. They can be cultural hubs. But they can also be places in which to misbehave.

When the Drake Hotel opened up on the west side of downtown Toronto in 2004, I remember it feeling far out. It was on the edge of that which was interesting at the time. But it quickly anchored West Queen West with its cultural and nightlife offerings. And today, we could be about to see the exact same story repeat itself in the east end with the new Broadview Hotel.

It’s for these reasons that I was both excited and curious to learn that Bedrock (real estate company) and Shinola are in the midst of launching a new boutique hotel concept in Detroit. It is called The Shinola Hotel. It will be located at 1400 Woodward Avenue. And it will be all about the city of Detroit. They expect it to open sometime in the fall of 2018.

What I am about to say may be an availability bias talking, but there seems to be a push by many companies into the hotel space. In 2015, Equinox Fitness announced that it would be opening its first hotel in 2018 at Hudson Yards in New York. And just last month furniture retailer West Elm announced that it would be opening a first set of hotels in both Savannah and Detroit. (Go Detroit!)

West Elm sells furniture. Equinox operates gyms. And Shinola makes and sells watches, bikes, and leather goods. But all of them are now in the hotel space. What other new hotel brands have I missed?

Image: Shinola