Last week, Axios revealed that TikTok is looking to hire a bunch of people that can help the company build out fulfillment warehouses and an entire e-commerce supply chain system for its users. All of this was discovered through various job listings that the company has posted to LinkedIn.
Broadly speaking, this is I think interesting for two reasons. Firstly, it is an atypical approach compared to other social networks. Instagram allows people to sell stuff via its platform, but it's done through an asset-light approach. What TikTok is doing is more Amazon meets social. (Though this is not my area of expertise and I'm going to need someone like Ben Thompson to do a deep dive into TikTok's business model.)
Secondly, I like to think about the physical spaces that service our online activities and what any changes might mean for our cities. Today if you order something from UberEats, it may come to you from a ghost kitchen that is servicing multiple restaurant brands and various food apps, and has no front-of-house operations. Tomorrow if you order something you see on TikTok, it may come to you from one of their warehouses.
I'll be honest and say that I had never heard of it before we bought tickets. Even though technically, it is the longest running fashion week in the city because of Toronto Fashion Week getting briefly cancelled in 2016, when its corporate sponsor pulled out. I also had no idea that Peter Freed, of Freed Developments, ended up purchasing the TFW brand later that year. I have been told he talks about it on this episode of Toronto Under Construction, but I haven't had a chance to listen to it just yet.
Getting back to FAT (the acronym is deliberate), it was a cool event. There were of course various runway shows throughout the day and evening, but there were also a few art installations and a retail area for local designers (see below). Tricon Residential and Kronenbourg 1664 Blanc were major sponsors, and were giving out popcorn and beer. And in general, the crowd was dressed in ways that made me feel both old and stuffy. It was a lot of fun.
It was also in a warehouse in the Junction. Well, technically I think the neighborhood is called Harwood. But if you're even remotely close to the Junction nowadays, it is vital that you just assimilate. That's how this stuff works. As soon as a neighborhood has a successful brand, its boundaries get invariably stretched in every way possible. I suppose this is the Darwinian world of urban neighborhoods. There is always a chance that you may not make it and you might just get absorbed by a neighboring faction.
I would also add that a lot of creative uses in need of space -- whether it's a fashion show or a DJ event -- seem to be gravitating towards this northern part of the Junction. If you see an event location that says "undisclosed warehouse", chances are it will be here. This is, of course, another naturally occurring urban phenomenon. It is the whole "new ideas require old buildings" thing, which really just means that new ideas require cheaper rents. And generally, it is a good positive leading indicator for an area.
Having said all this, I do think there's a lot of room for Toronto to step up its commitment to fashion and the arts. This is not a world that I live in, and I am not criticizing the good work of Fashion Art Toronto or Toronto Fashion Week. I just think that for a global city of our size and influence, we should be much better. I saw some of this city's ambition, talent, and diversity in a warehouse in the Junction this past weekend. It's just too bad that it's not on stage for the rest of the world to see.
This is not any different than how Amazon works today, except for the fact that TikTok has this incredibly powerful and sticky social layer. If you take this to an extreme, it's almost as if our physical spaces are slowly becoming back-of-house providers to front-of-house spaces that only exist somewhere online. Who needs Zuck's metaverse, we may already be living in one.
The Fenix Lofts & Docks in Rotterdam's Rijnhaven port district is a cool example of adaptive reuse. The base (or podium) is a warehouse that was built in 1922. It has a concrete structure. On top of it, a new 9 storey apartment building (also concrete) is supported using a steel table and frame that goes through the existing warehouse.
Here is a photo from inside the warehouse:
Parking is accommodated above grade within a portion of the existing warehouse. You don't want to go underground here. This is certainly not the most cost effective way of building new housing, but it is a solution that could work in some situations. If any of you have a site or are looking at a site with an existing building worth preserving, this might be an option to consider.
