“It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished.” -William Whyte
In 1980, the sociologist and urbanist William Whyte published a revolutionary book called The Social Life of Small Urban Spaces.
The ambition was to discover why some urban plazas are successful and why many others fail. And to do that, he went out and studied urban plazas throughout New York using video and simple observation, such as head counting.
His work has been hugely influential for architects, designers, and other urbanists. But if you think about how often we fail at creating urban spaces that actually attract people, I think it’s worthwhile revising what Whyte discovered way back in the 70s and 80s.
Some of the principles – such as providing places to sit – are dead simple and intuitive. But again, a lot of urban spaces suck. So we’re clearly not doing it.
The other thing I feel we often forget is that it’s not just the space itself that matters, it’s also the urban fabric around it. The