You’ve probably noticed that I have removed the Architect This City branding from this blog and gone to just my name. I like to refer to it as unbranding. (Though one could argue that a person’s name is still just another brand.)
Already I’ve received a few emails from people telling me that they prefer the old look and feel of ATC and that there’s some level of brand equity there. But let me explain my thinking.
First and foremost, this is a personal blog. I’ve written about that before. And it’s why it’s hosted at brandondonnelly.com. But along the way, as readership grew, I attached a name to it (ATC) and it started to become a kind of pseudo-independent brand.
When I would speak at events, people would introduce me as the founder of Architect This City, which always struck me as a bit odd because, again, this is just my personal blog. People also started asking me why I wasn’t turning ATC into some big company and started treating the blog as a media channel. You should see how many press releases I now find in my inbox.
Of course, these are good “problems” to have. It means my writing is getting out there and I am thrilled about that. But I was starting to feel increasingly uncomfortable with the grey area between a personal and independent brand. I also felt like it was starting to impact my creative writing because I would sometimes wonder if I was going too personal on “Architect This City.”
You’ve probably noticed that I have removed the Architect This City branding from this blog and gone to just my name. I like to refer to it as unbranding. (Though one could argue that a person’s name is still just another brand.)
Already I’ve received a few emails from people telling me that they prefer the old look and feel of ATC and that there’s some level of brand equity there. But let me explain my thinking.
First and foremost, this is a personal blog. I’ve written about that before. And it’s why it’s hosted at brandondonnelly.com. But along the way, as readership grew, I attached a name to it (ATC) and it started to become a kind of pseudo-independent brand.
When I would speak at events, people would introduce me as the founder of Architect This City, which always struck me as a bit odd because, again, this is just my personal blog. People also started asking me why I wasn’t turning ATC into some big company and started treating the blog as a media channel. You should see how many press releases I now find in my inbox.
Of course, these are good “problems” to have. It means my writing is getting out there and I am thrilled about that. But I was starting to feel increasingly uncomfortable with the grey area between a personal and independent brand. I also felt like it was starting to impact my creative writing because I would sometimes wonder if I was going too personal on “Architect This City.”
“There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.”
So I decided to clarify the brand. I wanted to make it clear that this blog is about my personal musings on city building, among the other things that I’m passionate about. And I wanted it to not pretend to be anything else.
Ultimately, regular scheduled programming won’t really change for you. The content on this blog is still going to be heavy on city building, real estate development, design, planning and so on. And I will endeavor to create as much value as I can for all of you on a daily basis. (I am humbled by the number of people who now subscribe.) But hopefully it will end up feeling a bit more personal.
Of course, now there’s the question of what do I do with the ATC brand (and social accounts). Do I let it die or do I spin it off into something else? I’m considering the latter. I’ve been obsessed for years with the idea of crowdsourcing and collecting meaningful real estate and city building activity, so maybe ATC will turn into some kind of open platform for that.
But for now, I am feeling pretty excited about the unbranding of this blog. Hopefully some of you feel the same way.
I was recently on a call with someone living in California, but who is originally from Toronto. He told me that every time he comes back to Toronto to visit, it feels like the city has changed, grown, and become even more cosmopolitan.
That is a great compliment, because every city today is in a competition to remain relevant. Which means that if a city is not changing, evolving, and adapting, then it is falling behind. Competition is fierce and it’s global.
Toronto is fortunate enough to be experiencing rapid population growth and that is driving a lot of this change. But at the same time, it naturally raises questions about how to best manage and leverage that growth, particularly in areas like the downtown core where a lot of that intensification is happening.
To that end, the City of Toronto has been working on a three year study called TOcore, that will, among other things, result in a new comprehensive plan for the downtown core. (I’ve blogged about this before and it has come up in the comments a few times.)
Today, however, marks the start of their public engagement process. And so if you’d like to have your say (there will be implications for developers, architects, and other city builders), you can do that here. There’s an online survey, an email address, events you can attend in person and, of course, a hashtag: #DTadvice.
But the tool I think is really neat, is their “Favourite Places” map. What it allows you to do is drop pins onto a map of downtown and describe your “Favourite Places” and places that have “Great Potential.” Notice that the focus is on positivity. There’s no pin for “Shitty Places.”
I have a lot to say, so I’ve been flooding the map with pins. I would be curious, though, to hear what you would like to see happen in downtown Toronto – and so would the TOcore team.
“There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.”
So I decided to clarify the brand. I wanted to make it clear that this blog is about my personal musings on city building, among the other things that I’m passionate about. And I wanted it to not pretend to be anything else.
Ultimately, regular scheduled programming won’t really change for you. The content on this blog is still going to be heavy on city building, real estate development, design, planning and so on. And I will endeavor to create as much value as I can for all of you on a daily basis. (I am humbled by the number of people who now subscribe.) But hopefully it will end up feeling a bit more personal.
Of course, now there’s the question of what do I do with the ATC brand (and social accounts). Do I let it die or do I spin it off into something else? I’m considering the latter. I’ve been obsessed for years with the idea of crowdsourcing and collecting meaningful real estate and city building activity, so maybe ATC will turn into some kind of open platform for that.
But for now, I am feeling pretty excited about the unbranding of this blog. Hopefully some of you feel the same way.
I was recently on a call with someone living in California, but who is originally from Toronto. He told me that every time he comes back to Toronto to visit, it feels like the city has changed, grown, and become even more cosmopolitan.
That is a great compliment, because every city today is in a competition to remain relevant. Which means that if a city is not changing, evolving, and adapting, then it is falling behind. Competition is fierce and it’s global.
Toronto is fortunate enough to be experiencing rapid population growth and that is driving a lot of this change. But at the same time, it naturally raises questions about how to best manage and leverage that growth, particularly in areas like the downtown core where a lot of that intensification is happening.
To that end, the City of Toronto has been working on a three year study called TOcore, that will, among other things, result in a new comprehensive plan for the downtown core. (I’ve blogged about this before and it has come up in the comments a few times.)
Today, however, marks the start of their public engagement process. And so if you’d like to have your say (there will be implications for developers, architects, and other city builders), you can do that here. There’s an online survey, an email address, events you can attend in person and, of course, a hashtag: #DTadvice.
But the tool I think is really neat, is their “Favourite Places” map. What it allows you to do is drop pins onto a map of downtown and describe your “Favourite Places” and places that have “Great Potential.” Notice that the focus is on positivity. There’s no pin for “Shitty Places.”
I have a lot to say, so I’ve been flooding the map with pins. I would be curious, though, to hear what you would like to see happen in downtown Toronto – and so would the TOcore team.
I am sure that a lot of you know where the title of this post comes from. It’s a riff on one of the most important and influential books in the world of city planning: The Death and Life of Great American Cities by Jane Jacobs (1961).
But when Jane Jacobs first wrote this book, there was no such thing as smartphones and nobody was “checking-in” to hipster dive bars on Foursquare.
So instead of leveraging big data, her analyses and arguments were based on observation. She walked the streets of New York and Toronto and figured out what made cities thrive and what made cities die. That was her brilliance.
More specifically, they set out to test the following 4 essential conditions:
“She [Jane Jacobs] argued that, to promote urban life in large cities, the physical environment should be characterized by diversity at both the district and street level. Diversity, in turn, requires four essential conditions: (i) mixed land uses, that is, districts should serve more than two primary functions, and that would attract people who have different purposes; (ii) small blocks, which promote contact opportunities among people; (iii) buildings diverse in terms of age and form, which make it possible to mix high-rent and low-rent tenants; and (iv) sufficient dense concentration of people and buildings.”
To accomplish this, the team assembled and studied data from the following sources:
Mobile phone activity (specifically internet activity)
OpenStreetsMap Data
Census Data
Land Use Information
Infrastructure Data
Foursquare Data (Venues API)
Ultimately, they determined that Jane Jacobs knew what she was talking about. The above conditions are essential to urban vibrancy and they apply to Italian cities, just as they did and do to American cities. But this test was valuable, because the more that we can measure and quantify cities, the better I think we’ll get at creating and promoting urban vitality.
Now imagine if you overlaid the findings of their report with residential and commercial rents. I bet you’d also find that there’s a strong business case for urban vitality.
I’ve heard a number of people say that, eventually, every company will be a software/technology company. And I don’t think we’re far off from that reality. To me, this study feels like an early example of what that might look like for city building.
On a side note, the picture at the top of this post is of the Spanish Steps in Rome. I took it on a weekend trip in 2007. I was living in Dublin at the time.
I am sure that a lot of you know where the title of this post comes from. It’s a riff on one of the most important and influential books in the world of city planning: The Death and Life of Great American Cities by Jane Jacobs (1961).
But when Jane Jacobs first wrote this book, there was no such thing as smartphones and nobody was “checking-in” to hipster dive bars on Foursquare.
So instead of leveraging big data, her analyses and arguments were based on observation. She walked the streets of New York and Toronto and figured out what made cities thrive and what made cities die. That was her brilliance.
More specifically, they set out to test the following 4 essential conditions:
“She [Jane Jacobs] argued that, to promote urban life in large cities, the physical environment should be characterized by diversity at both the district and street level. Diversity, in turn, requires four essential conditions: (i) mixed land uses, that is, districts should serve more than two primary functions, and that would attract people who have different purposes; (ii) small blocks, which promote contact opportunities among people; (iii) buildings diverse in terms of age and form, which make it possible to mix high-rent and low-rent tenants; and (iv) sufficient dense concentration of people and buildings.”
To accomplish this, the team assembled and studied data from the following sources:
Mobile phone activity (specifically internet activity)
OpenStreetsMap Data
Census Data
Land Use Information
Infrastructure Data
Foursquare Data (Venues API)
Ultimately, they determined that Jane Jacobs knew what she was talking about. The above conditions are essential to urban vibrancy and they apply to Italian cities, just as they did and do to American cities. But this test was valuable, because the more that we can measure and quantify cities, the better I think we’ll get at creating and promoting urban vitality.
Now imagine if you overlaid the findings of their report with residential and commercial rents. I bet you’d also find that there’s a strong business case for urban vitality.
I’ve heard a number of people say that, eventually, every company will be a software/technology company. And I don’t think we’re far off from that reality. To me, this study feels like an early example of what that might look like for city building.
On a side note, the picture at the top of this post is of the Spanish Steps in Rome. I took it on a weekend trip in 2007. I was living in Dublin at the time.
