San Diego-based Jonathan Segal is a unique kind of builder in that his firm doesn't have any clients. They act as both the architect and developer for all of their projects. This gives them a lot of control over the building process, but also more freedom to experiment.

ULI recently interviewed Segal about his micro-housing project on 320 West Cedar Street in San Diego's Little Italy (called The Continental). And I think it's a pretty interesting case study for us to discuss here on the blog.

It's a 5,000 sf corner site, and Segal developed it with 42 micro units (5 of which are priced at 65% of AMR), two retail spaces at grade, and a separate "single-family townhouse" for his son that sits on top of the retail space at the corner.

The idea was to create relatively affordable "workforce" housing, which is why there's also minimal parking. The 37 market-rate units are currently priced between $1,595 and $1,995 per month, and the affordable ones are about $900 per month.

Segal is forthright in the interview in saying that leasing velocity was slow following completion in December 2019. It was hard to rent these kinds of units in San Diego without any parking. But he viewed the project as an experiment and eventually he did find product-market fit.

The mix of housing types here is also noteworthy. Presumably his son could have just gone out and built a more typical grade-related home. But why do that when you can build on top of an urban retail space and add 42 other homes to the lot?

This is a chart from a recent blog post by Ryerson University's Centre for Urban Research and Land Development. It shows net intraprovincial migration across the regions of the Greater Toronto Area. And what you are seeing here is people moving from expensive and built-up areas like the City of Toronto and the Region of Peel to lower cost areas further outside of the city.

This is interesting for a couple of reasons. One, it's very much a natural market outcome. Many people tend to "vote with their feet" and look for greater housing affordability. And two, this is a trend that existed prior to COVID-19. It is not the death of cities. In the words of Ryerson's CUR, it's about people looking for more affordable lower-density housing.

But to what extent is "lower density" the key deciding factor? In other words, how much of this is consumer preference and how much of this is people being forced out by a lack of infill housing supply?

"Unexpected approaches for the future of our urban spaces." Publisher Gestalten has a new book out that you can pre-order called, Vertical Living: Compact Architecture for Urban Spaces. The book is not about tall buildings, despite what the title might suggest, but rather about "impossibly slender homes" in narrow and tight urban spaces. As many of you know, I have long been a fan of compact and creative homes. One, they force creativity. It's like designing a boat (not that I have done that before). Every inch matters. And two, it is about seeing opportunity where others don't.

Sometimes we miss these opportunities because of cultural biases. We believe that a home should look and behave a certain way. But these viewpoints are not necessarily universal. They vary across cities and they can even vary within cities. As Toronto and many other cities around the world try and figure out how to deliver the so-called "missing middle," we are going to need to open ourselves up to some of what's in this book -- namely the unexpected. New housing solutions that don't fit within certain neat and tidy definitions.

We've done this before with laneway suites. Formerly an illegal housing type, Toronto is now in the midst of what feels like a laneway housing boom. I don't know exactly how many are under construction or have been completed under the city's new policies, but I would wager that the uptake has been strong. And over time, this new housing typology is going to reshape how we think about our laneways. They will evolve along with the new uses that are now beginning to flank them. The unexpected will become the expected.

Shall we try this again?

Image: Gestalten

San Diego-based Jonathan Segal is a unique kind of builder in that his firm doesn't have any clients. They act as both the architect and developer for all of their projects. This gives them a lot of control over the building process, but also more freedom to experiment.

ULI recently interviewed Segal about his micro-housing project on 320 West Cedar Street in San Diego's Little Italy (called The Continental). And I think it's a pretty interesting case study for us to discuss here on the blog.

It's a 5,000 sf corner site, and Segal developed it with 42 micro units (5 of which are priced at 65% of AMR), two retail spaces at grade, and a separate "single-family townhouse" for his son that sits on top of the retail space at the corner.

The idea was to create relatively affordable "workforce" housing, which is why there's also minimal parking. The 37 market-rate units are currently priced between $1,595 and $1,995 per month, and the affordable ones are about $900 per month.

Segal is forthright in the interview in saying that leasing velocity was slow following completion in December 2019. It was hard to rent these kinds of units in San Diego without any parking. But he viewed the project as an experiment and eventually he did find product-market fit.

The mix of housing types here is also noteworthy. Presumably his son could have just gone out and built a more typical grade-related home. But why do that when you can build on top of an urban retail space and add 42 other homes to the lot?

This is a chart from a recent blog post by Ryerson University's Centre for Urban Research and Land Development. It shows net intraprovincial migration across the regions of the Greater Toronto Area. And what you are seeing here is people moving from expensive and built-up areas like the City of Toronto and the Region of Peel to lower cost areas further outside of the city.

This is interesting for a couple of reasons. One, it's very much a natural market outcome. Many people tend to "vote with their feet" and look for greater housing affordability. And two, this is a trend that existed prior to COVID-19. It is not the death of cities. In the words of Ryerson's CUR, it's about people looking for more affordable lower-density housing.

But to what extent is "lower density" the key deciding factor? In other words, how much of this is consumer preference and how much of this is people being forced out by a lack of infill housing supply?

"Unexpected approaches for the future of our urban spaces." Publisher Gestalten has a new book out that you can pre-order called, Vertical Living: Compact Architecture for Urban Spaces. The book is not about tall buildings, despite what the title might suggest, but rather about "impossibly slender homes" in narrow and tight urban spaces. As many of you know, I have long been a fan of compact and creative homes. One, they force creativity. It's like designing a boat (not that I have done that before). Every inch matters. And two, it is about seeing opportunity where others don't.

Sometimes we miss these opportunities because of cultural biases. We believe that a home should look and behave a certain way. But these viewpoints are not necessarily universal. They vary across cities and they can even vary within cities. As Toronto and many other cities around the world try and figure out how to deliver the so-called "missing middle," we are going to need to open ourselves up to some of what's in this book -- namely the unexpected. New housing solutions that don't fit within certain neat and tidy definitions.

We've done this before with laneway suites. Formerly an illegal housing type, Toronto is now in the midst of what feels like a laneway housing boom. I don't know exactly how many are under construction or have been completed under the city's new policies, but I would wager that the uptake has been strong. And over time, this new housing typology is going to reshape how we think about our laneways. They will evolve along with the new uses that are now beginning to flank them. The unexpected will become the expected.

Shall we try this again?

Image: Gestalten