8 years ago the Amsterdam-based bicycle company VanMoof started shipping bicycles to its customers. And since that time, they struggled to find a quality shipping partner that wouldn’t damage the bikes in transit.
They tried every varietal of shipping company, but the problem persisted. And since their goal was and is to sell 90% of their bikes online by 2020, they knew that they needed to solve this problem.
So here’s what they did. This is a great story.
They noticed that their bicycle boxes were about the same size as a large flatscreen TV. And since flatscreen TVs seem to always arrive in perfect condition, they decided to print a TV (along with an image of their bicycle) on the box.
Here’s what that looks like (via QZ):

The result? They immediately saw a 70-80% drop in shipping damages. That’s all it took. I love that.
Since I know that a lot of you are cyclists, I thought you might appreciate this little hack. Their bikes are also quite stylish and reasonably priced if you happen to be in the market. (I am waiting to hear back on whether they ship to Canada.)
When I was in Miami at the beginning of this month I missed an interesting event that I normally would have attended. It was a conversation between the Chief Planner of Toronto, Jennifer Keesmaat, and the former commissioner of the New York City Department of Transportation, Janette Sadik-Khan.
Sadik-Khan was appointed under the Bloomberg administration and quite famously oversaw a huge number of urban changes in New York. Projects such as the addition of hundreds of kilometers of new bike lanes and the creation of 60 new pedestrian plazas across the city – including the one in Times Square.
I was bummed I couldn’t attend, but thankfully Keesmaat wrote a post on her blog following the event and the Metcalf Foundation shared videos of the conversation.
Here’s a piece that I liked from Keesmaat’s blog post:
“But she also pointed out that when they demonstrated what could be done, when they quickly mobilized around action, residents clamoured for similar changes in their neighbourhoods. Not surprisingly, this is why her book is called Streetfight – because it is a fight. City building is often the battle of ideologies, and when you’re trying to change the status quo, there is always a significant demographic of the population that is fully committed to maintaining business-as-usual.”
If you have some time, you can also click here to watch the videos. There’s about an hour and a half worth of video, so you might want to open up a bottle of wine or something.
8 years ago the Amsterdam-based bicycle company VanMoof started shipping bicycles to its customers. And since that time, they struggled to find a quality shipping partner that wouldn’t damage the bikes in transit.
They tried every varietal of shipping company, but the problem persisted. And since their goal was and is to sell 90% of their bikes online by 2020, they knew that they needed to solve this problem.
So here’s what they did. This is a great story.
They noticed that their bicycle boxes were about the same size as a large flatscreen TV. And since flatscreen TVs seem to always arrive in perfect condition, they decided to print a TV (along with an image of their bicycle) on the box.
Here’s what that looks like (via QZ):

The result? They immediately saw a 70-80% drop in shipping damages. That’s all it took. I love that.
Since I know that a lot of you are cyclists, I thought you might appreciate this little hack. Their bikes are also quite stylish and reasonably priced if you happen to be in the market. (I am waiting to hear back on whether they ship to Canada.)
When I was in Miami at the beginning of this month I missed an interesting event that I normally would have attended. It was a conversation between the Chief Planner of Toronto, Jennifer Keesmaat, and the former commissioner of the New York City Department of Transportation, Janette Sadik-Khan.
Sadik-Khan was appointed under the Bloomberg administration and quite famously oversaw a huge number of urban changes in New York. Projects such as the addition of hundreds of kilometers of new bike lanes and the creation of 60 new pedestrian plazas across the city – including the one in Times Square.
I was bummed I couldn’t attend, but thankfully Keesmaat wrote a post on her blog following the event and the Metcalf Foundation shared videos of the conversation.
Here’s a piece that I liked from Keesmaat’s blog post:
“But she also pointed out that when they demonstrated what could be done, when they quickly mobilized around action, residents clamoured for similar changes in their neighbourhoods. Not surprisingly, this is why her book is called Streetfight – because it is a fight. City building is often the battle of ideologies, and when you’re trying to change the status quo, there is always a significant demographic of the population that is fully committed to maintaining business-as-usual.”
If you have some time, you can also click here to watch the videos. There’s about an hour and a half worth of video, so you might want to open up a bottle of wine or something.
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