Designing your platform so that your producers can bring along consumers is a great strategy for seeding a platform while concentrating on only one side of the market.
Since Benchmarkâs investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportun…
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
According to Fred Wilson, a pure market requires:
Massive liquidity
True price transparency
Open exchanges where anyone can trade
When you have these in place, people feel comfortable trading, a lot.
By this definition, real estate isn’t a true market.