This morning Fred Wilson posted this chart on his blog:

What is clear is that when it comes to US digital ad revenue, it’s the Google and Facebook show, followed by everyone else. Microsoft/LinkedIn is a distant third. Fred calls it “the digital advertising duopoly.” And his view is that the tech industry needs to figure out new approaches to monetization that still allow free content to be consumed.
I’ve said this before, but Facebook buying Instagram for $1 billion seems like a bargain when you look at a chart like this and you see what they were able to do with the platform. Instagram’s 2018 revenues are projected to be bigger than every other company on the list minus Google but including YouTube.
Also notable are the flatlining of Twitter and the projected growth of Snapchat. 2017 was a rough year for $SNAP. But it appears that somebody believes they’ll be able to turn things around with their app redesign and reconstituted ad platform. Be that as it may, it’s still the Google and Facebook show – at least for the time being.
Elon Musk’s apparent distaste for public transit and random strangers prompted a Twitter battle last week. Though for the record, Musk later clarified that he loves trains, most subways and London buses.
Transit planner Jarrett Walker retorted that Elon’s views are the “essence of elite projection”. What’s good for Elon Musk may not, in fact, be good for the broader society. Elon responded by calling him an idiot.
All of this prompted Brent Toderian – city planner and former chief planner of Vancouver – to initiate the hashtag: #GreatThingsThatHappenedOnTransit. It then took off and the transit stories started pouring in.
Not surprisingly, this has been getting a lot of attention. It’s Elon Musk after all. But billionaire celebrities aside, it does serve as a good example of the two sides of this debate.
Some people seem to think that I am anti-car. I can see why some people might think that, but I am not anti-car. I love nice cars. And I love nice trains. What I value first and foremost is the city.
The kind of city you can build on the backbone of transit is very different than the kind of city that gets built around the car. And as a rule of thumb, I prefer the former over the latter.
But this is not to say that the public transit model is perfect. It’s far from perfect for many reasons. And it can get even more imperfect when we don’t pair it with the right land use policies.
Deploying heavy rail through low density areas – that are by design inhospitable to car-less humans – will not magically flip the modal split. Public transport alone cannot solve that problem.
At the same time, if you’re a regular reader of this blog you’ll know that I am enamoured by the possibilities of autonomous electric vehicles. I am not assuming that the “car” of tomorrow will look and perform anything like the car of today.
Mobility is such an exciting space right now.
“…the path to profit is to manufacture attention more cheaply than what you get paid for it.” -Ev Williams
A big part of our economy is centered around attention. Some would argue we are living in a de facto attention economy. That is now our scarce resource. There are only so many waking hours in a day and every company and social media platform is fighting for their sliver of your attention.
However, the irony of the attention economy is that, while it has gotten easier to make and share “content” with the world, the quality of that content matters less than the attention it garners. Because that’s what the system rewards. Whatever you may think about Trump, he has mastered the art of attracting attention.
Ev Williams – co-founder of Twitter and CEO of Medium – recently wrote a piece on this topic called: Words still matter. It is very much about the mission driving his publishing platform, Medium. Here is an excerpt:
It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.
Their solution is the Medium Partner Program. It is an “open paywall” that allows publishers of great content to lock some of their best content behind a paywall. Their view is that to fix the attention economy, we need to move beyond ad-supported lowest-common-denominator content.
This not entirely novel, but they are calling themselves the first “open paywall” platform. I would be curious to hear your thoughts about this in the comment section below. I’ve had a few people suggest to me that I employ a similar approach for this blog. I’m not convinced.
This morning Fred Wilson posted this chart on his blog:

What is clear is that when it comes to US digital ad revenue, it’s the Google and Facebook show, followed by everyone else. Microsoft/LinkedIn is a distant third. Fred calls it “the digital advertising duopoly.” And his view is that the tech industry needs to figure out new approaches to monetization that still allow free content to be consumed.
I’ve said this before, but Facebook buying Instagram for $1 billion seems like a bargain when you look at a chart like this and you see what they were able to do with the platform. Instagram’s 2018 revenues are projected to be bigger than every other company on the list minus Google but including YouTube.
Also notable are the flatlining of Twitter and the projected growth of Snapchat. 2017 was a rough year for $SNAP. But it appears that somebody believes they’ll be able to turn things around with their app redesign and reconstituted ad platform. Be that as it may, it’s still the Google and Facebook show – at least for the time being.
Elon Musk’s apparent distaste for public transit and random strangers prompted a Twitter battle last week. Though for the record, Musk later clarified that he loves trains, most subways and London buses.
Transit planner Jarrett Walker retorted that Elon’s views are the “essence of elite projection”. What’s good for Elon Musk may not, in fact, be good for the broader society. Elon responded by calling him an idiot.
All of this prompted Brent Toderian – city planner and former chief planner of Vancouver – to initiate the hashtag: #GreatThingsThatHappenedOnTransit. It then took off and the transit stories started pouring in.
Not surprisingly, this has been getting a lot of attention. It’s Elon Musk after all. But billionaire celebrities aside, it does serve as a good example of the two sides of this debate.
Some people seem to think that I am anti-car. I can see why some people might think that, but I am not anti-car. I love nice cars. And I love nice trains. What I value first and foremost is the city.
The kind of city you can build on the backbone of transit is very different than the kind of city that gets built around the car. And as a rule of thumb, I prefer the former over the latter.
But this is not to say that the public transit model is perfect. It’s far from perfect for many reasons. And it can get even more imperfect when we don’t pair it with the right land use policies.
Deploying heavy rail through low density areas – that are by design inhospitable to car-less humans – will not magically flip the modal split. Public transport alone cannot solve that problem.
At the same time, if you’re a regular reader of this blog you’ll know that I am enamoured by the possibilities of autonomous electric vehicles. I am not assuming that the “car” of tomorrow will look and perform anything like the car of today.
Mobility is such an exciting space right now.
“…the path to profit is to manufacture attention more cheaply than what you get paid for it.” -Ev Williams
A big part of our economy is centered around attention. Some would argue we are living in a de facto attention economy. That is now our scarce resource. There are only so many waking hours in a day and every company and social media platform is fighting for their sliver of your attention.
However, the irony of the attention economy is that, while it has gotten easier to make and share “content” with the world, the quality of that content matters less than the attention it garners. Because that’s what the system rewards. Whatever you may think about Trump, he has mastered the art of attracting attention.
Ev Williams – co-founder of Twitter and CEO of Medium – recently wrote a piece on this topic called: Words still matter. It is very much about the mission driving his publishing platform, Medium. Here is an excerpt:
It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.
Their solution is the Medium Partner Program. It is an “open paywall” that allows publishers of great content to lock some of their best content behind a paywall. Their view is that to fix the attention economy, we need to move beyond ad-supported lowest-common-denominator content.
This not entirely novel, but they are calling themselves the first “open paywall” platform. I would be curious to hear your thoughts about this in the comment section below. I’ve had a few people suggest to me that I employ a similar approach for this blog. I’m not convinced.
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog