I spent this morning booking the last leg of my flights for my annual ski and snowboarding trip this February. It’s a tradition that a few of us started during grad school at Penn. We call it the “Penn Annual” and we’re now into our fifth year. This year we’re going to Jackson Hole, which has been on the top of my list of places to snowboard for a number of years now.
We started the Annual because we obviously love to ski and snowboard, but we also did it as a way to reconnect at least once a year. It’s a forced reunion. We pick a spot and all convene. The core group is about 4-5 people. But depending on where we go, it often expands as local friends and family join in.
Interestingly enough, we’re apparently a defined target market known as the "brocation" segment. Or at least this is what a marketing guy told us during the Third Annual in Lake Tahoe. So far we’ve been to Tremblant, Stowe, Lake Tahoe and Whistler. We usually alternate between Canada and the US. Next year we’re already thinking it’ll be Banff.