It was explained to me this week that Paris has two principal towers: The Eiffel Tower and the awful tower. The awful tower is, of course, the Tour Montparnasse. Completed in 1973, the Tour Montparnasse is tall, brown, monolithic, and seemingly out of place with the rest of Paris’ urban context. At the time of its completion it was the tallest building in Paris and it remains the tallest building outside of La Defense (business district).
But the Eiffel Tower is also tall. In fact, it’s taller. So how is it that the Eiffel Tower became such a symbol for Paris and the Tour Montparnasse became the “awful tower?” Both were intended to represent modernity (at their respective times) and both were controversial at the time of their construction.
Today people respond to these two towers very differently. Is it because the Eiffel Tower is set in a beautiful park and more separated from its urban context? Or is it because the Eiffel Tower has had almost another 100 years to settle in. It’s not exactly clear. But we do know that as humans we have a bias toward the status quo. And so I like to think of change in the following way:
- There’s change that people immediately like
- There’s change that people hate and will always hate
- And there’s change that people initially hate but will eventually like
The Eiffel Tower, you could argue, falls into category number three. It was big, modern, and alarmingly different when it was built at the end of the 19th century. But now people seem to like it. I know this based on the number of street vendors selling little replicas. For the record, I have yet to see little replicas of the Tour Montparnasse sitting on blankets on the street. I’m a buyer if I do come across one though.
But is it really right to place Montparnasse into category number two? Could it be that it just needs more time to settle in and then it will ultimately move into number three? Maybe. In 2017, an international design competition was held to find an architect for the redesign of the tower. Studio Gang submitted an entry. But Nouvelle AOM was ultimately selected.
I wasn’t part of the selections committee, but I think a good way to evaluate the success of this project will be whether or not it moves the tower into category three. That is, people start to like it. Then maybe Paris will become known as a city of two towers, as opposed to a city with one nice one and one awful one.

The OMA-designed Greenpoint Landing Towers in northern Brooklyn recently topped out. Photos and announcement over here. If you aren't familiar with the project, it's very OMA. What I mean by that is that there's a kind of simple rationality to it. (I just made up this architecture speak.) Big bold moves with a certain logic behind it. Here's the story and thinking behind Greenpoint Landing:

Supposedly this project is in a part of Brooklyn that stipulates a maximum tower floor plate size of 11,000 square feet. Following this rule, you get a two-tower design that looks something like image number one in the top left hand corner of the above diagram. The resulting tower separation would be 40 feet, or just over 12 meters. (Are you seeing these numbers, Toronto?)
What OMA did was taper one tower (diagram image #2) and then create an inverted ziggurat form for the second tower (diagram image #3). The effect is two towers that look like they were almost one giant tower that had been simply pulled apart. The resulting tower separation distance in this final scenario is 60 feet, or just over 18 meters.
I am assuming that there's some area loss in this design because of the increased tower separation, though maybe the larger podium makes it up. Either way, from what I can tell, there are two main benefits to this design: (1) you get a tower with stepbacks facing the water (so places for outdoor spaces) and (2) it breaks up the visual monotony of two equally extruded towers.
If any of you are more familiar with this project, I would welcome your thoughts in the comment section below.
Image: OMA


The San Francisco Chronicle recently published an article called, “SF residential projects languish as rising costs force developers to cash out.” It talks about the impact that rising costs (both construction and other) are having on new housing supply. Some developers aren’t building even though may have entitled sites. And that’s because the math doesn’t work, even though we’re in a market with a severe housing shortage.
Here is an excerpt from the article that talks about the kind of pricing that is needed in order to make a project work:
Chris Foley, a real estate investor and partner in brokerage firm Polaris Pacific, said that in the current construction environment a condominium developer needs to sell units for at least $1,400 a square foot for a wood-frame building and $1,800 a square for a taller, steel-frame midrise or high-rise. Even in a city where more than 80 percent of the population is priced out of the market, those numbers are a stretch, Foley said.
San Francisco also has inclusionary zoning, which requires a certain percentage of units in any new development to be priced below market. According to the article, it is 18% for new rental projects and 20% for new condo projects. That’s a cost that needs to be absorbed by the remaining market rate units – so price accordingly.
The MIRA tower designed by Studio Gang is currently under construction and has 156 affordable units and 393 market rate units. The market rate pricing looks something like this:
That’s the case with three buildings rising near the new Transbay Transit Center: Mira, the Avery at 400 Folsom St., and One Steuart Lane, which overlooks the Embarcadero at the foot of Howard Street. Unless there is a remarkable drop in the market, units in all three of those buildings will probably have an average sales price of more than $2,000 a square foot and penthouses could fetch $3,000 or even $4,000 a square foot. A 3,326-square-foot penthouse at 181 Fremont St., which opened last spring, recently sold for $15 million, or $4,500 a square foot.
Projects being squeezed by rising costs is something that we are also seeing here in Toronto. And I don’t believe that the general public fully appreciates that there are limits to the costs that can be shouldered by new development. And the reason for that is because there are limits to what people can afford to pay for new housing.
Photo by Jamie Street on Unsplash