Whenever you see a best-of-anything ranking, you should probably ask yourself what the hell "best" even means. In this case, Resonance Consultancy is ranking the world's cities based on six alliterative categories: place, people, programming, product, prosperity, and promotion.

Some of these metrics are qualitative, but many are, in fact, quantitative. Number of COVID-19 infections in 2020; number of direct destinations served by the city's airports; number of foreign-born residents; number of top-rated restaurants (TripAdvisor); most Instagram check-ins, and so on.

The result is this list of the world's best cities:

1. London

2. New York

3. Paris

4. Moscow

5. Tokyo

6. Dubai

7. Singapore

8. Barcelona

9. Los Angeles

10. Madrid

11. Rome

12. Chicago

13. Toronto

14. San Francisco

15. Abu Dhabi

I arbitrarily chose the top 15 cities in order to make sure that Toronto was included in this ranking. If you'd like to download a full copy of the 2021 World's Best Cities report, you can do that over here. I recommend you check out their performance criteria.

Toronto, for example, performs very well when it comes to "people." That's fairly consistent across most of these rankings. But it didn't fare so well when it comes to "place." That category includes things like the average number of sunny days and the number of high quality sights & landmarks.

Social media, as we all know, isn't all that real. Photos are cropped, edited, and distorted all the time. But that's kind of how things work these days and it's not just on social media. Back in 2014, it was revealed that about 75% of Ikea's catalogues were made up of computer generated images. It's simply a lot faster to do that than stage a bunch of spaces for photoshoots. Fast forward six years and Ikea is now taking it a step further by integrating "digital influencers" into their ads. Here's what that looks like:

This particular campaign was done to promote a new store in Tokyo's Harajuku district. And it features a popular digital influencer known as Imma. This is my first foray into the world of digital influencers, but Imma is apparently popular enough to have some 265,000 followers on Instagram. What I have just learned is that a real human is first photographed and filmed for all of this content. Imma's digital head is then transplanted onto said content. That's how these digital influencers are created.

Whenever you see a best-of-anything ranking, you should probably ask yourself what the hell "best" even means. In this case, Resonance Consultancy is ranking the world's cities based on six alliterative categories: place, people, programming, product, prosperity, and promotion.

Some of these metrics are qualitative, but many are, in fact, quantitative. Number of COVID-19 infections in 2020; number of direct destinations served by the city's airports; number of foreign-born residents; number of top-rated restaurants (TripAdvisor); most Instagram check-ins, and so on.

The result is this list of the world's best cities:

1. London

2. New York

3. Paris

4. Moscow

5. Tokyo

6. Dubai

7. Singapore

8. Barcelona

9. Los Angeles

10. Madrid

11. Rome

12. Chicago

13. Toronto

14. San Francisco

15. Abu Dhabi

I arbitrarily chose the top 15 cities in order to make sure that Toronto was included in this ranking. If you'd like to download a full copy of the 2021 World's Best Cities report, you can do that over here. I recommend you check out their performance criteria.

Toronto, for example, performs very well when it comes to "people." That's fairly consistent across most of these rankings. But it didn't fare so well when it comes to "place." That category includes things like the average number of sunny days and the number of high quality sights & landmarks.

Social media, as we all know, isn't all that real. Photos are cropped, edited, and distorted all the time. But that's kind of how things work these days and it's not just on social media. Back in 2014, it was revealed that about 75% of Ikea's catalogues were made up of computer generated images. It's simply a lot faster to do that than stage a bunch of spaces for photoshoots. Fast forward six years and Ikea is now taking it a step further by integrating "digital influencers" into their ads. Here's what that looks like:

This particular campaign was done to promote a new store in Tokyo's Harajuku district. And it features a popular digital influencer known as Imma. This is my first foray into the world of digital influencers, but Imma is apparently popular enough to have some 265,000 followers on Instagram. What I have just learned is that a real human is first photographed and filmed for all of this content. Imma's digital head is then transplanted onto said content. That's how these digital influencers are created.