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This is perhaps the wrong post to be writing right now with gas prices where they are, but lately I've been thinking about parking garage designs. We have talked a lot about parking minimums and other related topics on this blog, but let's put all of these aside for today and assume that parking garages are a thing that will continue to exist in our cities.
Generally speaking, parking garages are fairly utilitarian spaces. They store cars and they usually aren't that nice. And in the case of public garages, they often smell like urine. But there are some extraordinary examples out there. Miami immediately comes to mind as a city with some pretty cool garages. I mean, when you have one designed by Herzog & de Meuron (1111 Lincoln Road) that is usually a pretty good indicator.
When I was there in January, we went walking one night through the Design District and we ended up on the roof of "Museum Garage" to take some photos and take in the views. Once we got there, we found people doing everything from eating dinner to filming TikTok videos. Great spaces attract people. It also helps when all of your parking is above-grade, which is the case in Miami.
Here is another example from Sydney (also pictured above). In this case, it's a residential parking garage and Craig & Karl were hired to create a colorful geometric mural. Garages are a perfect place to be a bit more playful and have some fun. I think we should do more of this.
Photo via Craig & Karl
I just discovered the work and writing of Dror Poleg. Initially trained as an economic historian and media theorist, Dror went on to work in advertising, tech, and real estate private equity, among probably a bunch of other things. Today he mostly writes. He's the author of Rethinking Real Estate: A Roadmap To Technology's Impact on the World's Largest Asset Class. I haven't read it (yet), but I did just subscribe to his weekly newsletter. Here are a couple of excerpts from a recent post called, "Rise of the 10X Class."
In 2020, things are very different. Charli D’Amelio, a TikTok star that 99% of you have likely never heard of, makes $48,000 per post. By uploading one short video every day, the 16-year-old D’Amelio can earn 20 times more than the world’s most successful singer earned in 1801. Charli is scalable in a way that was possible only for a tiny group of TV, film, and pop stars 20 years ago, and was not possible at all in Elizabeth Billington’s time.
The internet makes it possible for many knowledge employees to work from anywhere. The earning potential of (many of) the most productive employees is no longer capped by geography. As a result, we will see the emergence of a new class of people earning salaries that are an order of magnitude higher than what we saw in previous decades.
Note that I am not talking about the emergence of a handful of highly-paid superstars in the vein of Hollywood’s Brad Pitt or Tom Hanks. I am talking about micro-stars in the vein of TikTok’s Charli D’Amelio: a whole new layer of professionals than earn incomes that are a level below the biggest earners on in their field, but still much higher than what the average employee (or singer, or dancer) could earn in the pre-internet era.
I call this new layer of professionals the 10X Class.
This is perhaps the wrong post to be writing right now with gas prices where they are, but lately I've been thinking about parking garage designs. We have talked a lot about parking minimums and other related topics on this blog, but let's put all of these aside for today and assume that parking garages are a thing that will continue to exist in our cities.
Generally speaking, parking garages are fairly utilitarian spaces. They store cars and they usually aren't that nice. And in the case of public garages, they often smell like urine. But there are some extraordinary examples out there. Miami immediately comes to mind as a city with some pretty cool garages. I mean, when you have one designed by Herzog & de Meuron (1111 Lincoln Road) that is usually a pretty good indicator.
When I was there in January, we went walking one night through the Design District and we ended up on the roof of "Museum Garage" to take some photos and take in the views. Once we got there, we found people doing everything from eating dinner to filming TikTok videos. Great spaces attract people. It also helps when all of your parking is above-grade, which is the case in Miami.
Here is another example from Sydney (also pictured above). In this case, it's a residential parking garage and Craig & Karl were hired to create a colorful geometric mural. Garages are a perfect place to be a bit more playful and have some fun. I think we should do more of this.
Photo via Craig & Karl
I just discovered the work and writing of Dror Poleg. Initially trained as an economic historian and media theorist, Dror went on to work in advertising, tech, and real estate private equity, among probably a bunch of other things. Today he mostly writes. He's the author of Rethinking Real Estate: A Roadmap To Technology's Impact on the World's Largest Asset Class. I haven't read it (yet), but I did just subscribe to his weekly newsletter. Here are a couple of excerpts from a recent post called, "Rise of the 10X Class."
In 2020, things are very different. Charli D’Amelio, a TikTok star that 99% of you have likely never heard of, makes $48,000 per post. By uploading one short video every day, the 16-year-old D’Amelio can earn 20 times more than the world’s most successful singer earned in 1801. Charli is scalable in a way that was possible only for a tiny group of TV, film, and pop stars 20 years ago, and was not possible at all in Elizabeth Billington’s time.
The internet makes it possible for many knowledge employees to work from anywhere. The earning potential of (many of) the most productive employees is no longer capped by geography. As a result, we will see the emergence of a new class of people earning salaries that are an order of magnitude higher than what we saw in previous decades.
Note that I am not talking about the emergence of a handful of highly-paid superstars in the vein of Hollywood’s Brad Pitt or Tom Hanks. I am talking about micro-stars in the vein of TikTok’s Charli D’Amelio: a whole new layer of professionals than earn incomes that are a level below the biggest earners on in their field, but still much higher than what the average employee (or singer, or dancer) could earn in the pre-internet era.
I call this new layer of professionals the 10X Class.
These days, everybody seems to be talking about the 15-minute city -- Bloomberg, Treehugger, the Financial Times, as well as countless others. While not a new concept, it is a moniker that is easier for most people to digest. COVID-19 has also created the right backdrop for the moment that it is currently enjoying.
The 15-minute city is a polycentric and somewhat decentralized approach to urbanism. It is about encouraging and creating multiple centers of urban activity near where people live. The idea being that everybody should have most of their essential services within a 15-minute walk of their home. Put even more simply, it's about creating an urban environment where people can live locally.
The benefits to this are numerous. It encourages more compact forms of development, which in turn encourages people to rely more heavily on active modes of transportation such as walking and cycling. The result is less commuting, less carbon emissions, more time, and likely better health outcomes given the reliance on active mobility.
Indeed, living in a walkable urban community is something that I personally put a huge value on. If I can't walk out of my home to go grab a coffee and something to eat, it's probably not the neighborhood for me. But at the same time, I don't think we can ignore the fact that there are powerful centralizing forces present within our cities.
As Natalie Whittle points out in this FT article from the summer, new technologies -- from the telegraph to the internet -- have always elicited predictions that humans would now flee cities and move to the countryside. While it is true that there are other technologies -- everything from the streetcar to the automobile -- that have allowed us to decentralize to a greater extent, most of us are all still bound to cities.
In fact, you could argue that the opposite of decentralization has played out. As we have transitioned to a knowledge and information economy, the returns to being embedded within cities and within a particular place have only become greater.
Take for example the phenomenon of "collab houses" that has been playing out in Los Angeles for some time now, including during this pandemic. Collab houses are typically LA mansions where clusters of young people come and live together in order to create content for platforms like YouTube and TikTok. It's like a big dorm for creators. And supposedly the biggest one is Hype House.
What's fascinating to me about this phenomenon is that it reinforces two things. One, if you want to be rich and famous (emphasis on famous), Los Angeles is seemingly still an important place to be. And two, if you really want to be at the top of your game, it's apparently not enough to be in the same city as other likeminded individuals; you also need to be under the same roof, bouncing ideas around and pushing one another.
So what does this all mean? Well, maybe this time is different and we are all currently living through a reorganization of how we will live, work and play. Or, maybe this time isn't all that different. And the 15-minute city, while an important goal, won't be the be-all and end-all of modern city building.
Photo by Lukas Geck on Unsplash
These days, everybody seems to be talking about the 15-minute city -- Bloomberg, Treehugger, the Financial Times, as well as countless others. While not a new concept, it is a moniker that is easier for most people to digest. COVID-19 has also created the right backdrop for the moment that it is currently enjoying.
The 15-minute city is a polycentric and somewhat decentralized approach to urbanism. It is about encouraging and creating multiple centers of urban activity near where people live. The idea being that everybody should have most of their essential services within a 15-minute walk of their home. Put even more simply, it's about creating an urban environment where people can live locally.
The benefits to this are numerous. It encourages more compact forms of development, which in turn encourages people to rely more heavily on active modes of transportation such as walking and cycling. The result is less commuting, less carbon emissions, more time, and likely better health outcomes given the reliance on active mobility.
Indeed, living in a walkable urban community is something that I personally put a huge value on. If I can't walk out of my home to go grab a coffee and something to eat, it's probably not the neighborhood for me. But at the same time, I don't think we can ignore the fact that there are powerful centralizing forces present within our cities.
As Natalie Whittle points out in this FT article from the summer, new technologies -- from the telegraph to the internet -- have always elicited predictions that humans would now flee cities and move to the countryside. While it is true that there are other technologies -- everything from the streetcar to the automobile -- that have allowed us to decentralize to a greater extent, most of us are all still bound to cities.
In fact, you could argue that the opposite of decentralization has played out. As we have transitioned to a knowledge and information economy, the returns to being embedded within cities and within a particular place have only become greater.
Take for example the phenomenon of "collab houses" that has been playing out in Los Angeles for some time now, including during this pandemic. Collab houses are typically LA mansions where clusters of young people come and live together in order to create content for platforms like YouTube and TikTok. It's like a big dorm for creators. And supposedly the biggest one is Hype House.
What's fascinating to me about this phenomenon is that it reinforces two things. One, if you want to be rich and famous (emphasis on famous), Los Angeles is seemingly still an important place to be. And two, if you really want to be at the top of your game, it's apparently not enough to be in the same city as other likeminded individuals; you also need to be under the same roof, bouncing ideas around and pushing one another.
So what does this all mean? Well, maybe this time is different and we are all currently living through a reorganization of how we will live, work and play. Or, maybe this time isn't all that different. And the 15-minute city, while an important goal, won't be the be-all and end-all of modern city building.
Photo by Lukas Geck on Unsplash
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