Swarm recently released version 5.0 of its mobile app. Blog post here. Instead of gamification (leaderboards and so on), the emphasis is now on lifelogging – a more personal collection of all the places you’ve been.
Here’s what that looks like:
The most notable change is a front and center map that shows you all of your check-ins. You can also zoom in and really explore where you’ve been, geographically. Swarm refers to it as a “virtual memory book.”
Lifelogging is absolutely the main reason why I use Swarm and why it still finds itself on my home screen. One of the reasons I enjoy blogging is that it’s a public diary. Swarm is a modified version of that for me. So this change feels right.
My other Swarm use cases are being able to share check-ins to Twitter and serendipitous encounters with friends.
But the more I use Swarm the more I think that divorcing this use case from Foursquare (this happened in 2014) was a mistake. If Swarm is now about lifelogging (instead of just playful check-ins) and if Foursquare is about finding the perfect place to go out, then why not merge these experiences?
Tell me where I should be going, let me make lists of places I want to go, and then let me log it to my diary along with tips for other people.
At the time of the divorce, the data seemed to suggest that very few people did both of these things within the consolidated app. People either checked-in or they looked for a place to go. Rarely did they do both.
Perhaps that would be different with lifelogging.
I have written about Foursquare a number of times over the years (here and here) and I continue to be a regular user. I am intrigued by all of the location-based data that they collect through their apps.
Below is a recent Recode Decode (podcast) with Dennis Crowley (co-founder) and Jeff Glueck (CEO) of Foursquare. They are talking about what’s next for the company. If you can’t see it below, click here.
Here’s a content sample from Recode:
Today, Foursquare makes most of its money from selling that data to big companies, calling itself a “location intelligence company.” But as co-founder Dennis Crowley and CEO Jeff Glueck explained on the latest episode of Recode Decode, hosted by Kara Swisher, they haven’t stopped thinking about everyday users.
“Imagine a friend is walking alongside you,” Crowley said. “Can we make a personality like that, that talks to you in that sense? It’s not 30 years out. We’re going to be playing with this stuff a year from now.”
“I want to make that Scarlett Johansson that whispers in your ear, but it’s all about local places and local discovery,” he added. “I want to replicate the experience of walking through the city with a friend that knows the city inside and out, and I want to make that for millions of people.”
I thought some of you might find this interesting.
I am a fan and long time user of Foursquare – now known as both Foursquare and Swarm.
Foursquare has struggled against competitors such as Yelp.com when it comes to local business recommendations. And I have less than 100 friends on my Swarm. It doesn’t seem to be that popular here in Toronto.
But I’ve always loved the data collection aspect of Foursquare / Swarm. Even though most people don’t seem to care about that. When I check-in somewhere, such as the gym, it’ll tell me how many weeks in a row I’ve been there, whether it’s a new personal record, who else is nearby, and a host of other things.
I’ve always felt like there was so much potential in all of the data it was collecting.
Well the company is starting to make better use of that data. Recently they used their foot traffic data at Apple stores (I am assuming this goes beyond just check-in data) to predict the number of iPhones that Apple was going to sell globally following the launch of the 6s and 6s Plus.
They predicted between 13 to 15 million handsets and it turns out they were right:
This validates the accuracy of our prediction and while we’re proud of the result, we certainly aren’t surprised. Foursquare’s data is essentially the world’s biggest panel of foot traffic data — we have the best sense of the trends and patterns of the movement of people and their phones around the world.
This is powerful stuff. If there were a way for me to be bullish on Foursquare beyond just writing this post, I would be.