I’m a big fan of wine. But in particular, I like and I support Ontario wines. And last night I was in Niagara-on-the-Lake for the Stratus Vineyards annual harvest party. It happens every year and, as the name suggests, it kind of marks the end of the growing season for the vineyard. I say kind of because not all varietals have been harvested by this time.

At one point during the evening, I was speaking with the winemaker, J-L (Jean-Laurent) Groux, who is a native of the Loire Valley in France and first learned how to make wine in Burgundy and Bordeaux. And I asked him: why Niagara? Why did you bring your talent to Niagara? (When he came, Niagara would have had a great reputation for crappy wines.)

He first responded by saying that he had been traveling around the world to different wine regions, and Niagara just so happened to be where he was when he ran out of money. But he went on to say that he saw Niagara as a place of opportunity. It was a region on the rise and he knew that he would have the creative freedom to experiment and do whatever he wanted.

And that just wasn’t the case in France where tradition dictated. Good for Niagara.

But as he was telling me all of this, I couldn’t help but think that it’s the classic business story of incumbents and disruptors. I’m not saying that French winemaking will get disrupted. I’m just saying that in a world of established wineries, corporations and other groups, it would seem impossible for them to be threatened in any way by upstarts. They, the incumbents, have more money, more people, and more resources all around.

But what they sometimes lose along the way, is the will to try new things.

I was in Niagara-on-the-Lake last night for Stratus’ annual Harvest Party. It’s my second year going. But aside from their annual party, I probably visit the region a couple times a year.

I like wine and I like supporting our local wine industry. I shop almost exclusively Ontario. I think a lot of people don’t realize how good our wines have become. The other reason I like going is because of the food. Good wine and good food go hand in hand. Stone Road Grille is one of my favourites.

But Niagara-on-the-Lake is not a place where you’ll hear a lot of young people from Toronto going to frequently. And if you look at the town’s demographics, people over 65 years old make up about a 1/4 of the population. It’s growing as a place to retire.

However, as Niagara’s prominence as a wine region grows, so will the town. Every time I go, I think about what could be done to improve the experience and attract a greater number of visitors.

One thing I think would be a great addition is a well designed bike network. Wineries are of course very spread out, but wine tasting and driving make for an awkward mix. Let’s make it easier for people to get around on bicycle.

I also think there’s an opportunity to brand the region as a food destination. Whenever you go to an event in Niagara, you discover all kinds of great local restaurants producing spectacular food, often using local ingredients. That should be promoted more.

I’m sure many people like Niagara-on-the-Lake just the way it is. And it’s certainly a beautiful and enjoyable place. But I always like to think about how something could be made even better.