I have written about Foursquare a number of times over the years (here and here) and I continue to be a regular user. I am intrigued by all of the location-based data that they collect through their apps.
Below is a recent Recode Decode (podcast) with Dennis Crowley (co-founder) and Jeff Glueck (CEO) of Foursquare. They are talking about what’s next for the company. If you can’t see it below, click here.
Here’s a content sample from Recode:
Today, Foursquare makes most of its money from selling that data to big companies, calling itself a “location intelligence company.” But as co-founder Dennis Crowley and CEO Jeff Glueck explained on the latest episode of Recode Decode, hosted by Kara Swisher, they haven’t stopped thinking about everyday users.
“Imagine a friend is walking alongside you,” Crowley said. “Can we make a personality like that, that talks to you in that sense? It’s not 30 years out. We’re going to be playing with this stuff a year from now.”
“I want to make that Scarlett Johansson that whispers in your ear, but it’s all about local places and local discovery,” he added. “I want to replicate the experience of walking through the city with a friend that knows the city inside and out, and I want to make that for millions of people.”
I thought some of you might find this interesting.
I am a big fan of the company Squarespace. They have a great and beautiful product. I use them for globizen.com.
Recently they moved into a new office in Lower Manhattan (98,000 sf), which was a consolidation of 4 distributed offices. The interiors were designed by New York-based A+I.
Not surprisingly, it’s a beautiful space:
(Photography by Magda Biernat via Contemporist)
But two other things stood out for me.
One: The amount of informal working/meeting spaces. I really had to look for the conventional office seating.
Two: The ground floor presence and the lobby which doubles as a possible event space.
For consumer-facing companies, I am really attracted to having a street presence and having spaces that can be programmed. It’s a way to engage and plug in to what’s happening beyond the office. Here’s a related example.
I’m not sure if their narrative is the same as mine, but regardless: cool space.
Airbnb has been a game changer. I know many people who have made Airbnb their full-time career or who “stay for free” when they travel because they Airbnb their home. Airbnb likes to focus on the “community” rather than on the business possibilities, but regardless, it unlocked space in a new way.
Here’s another take on decentralized vacation rentals: Montreal-based Sonder. Similar to Airbnb, you submit your property to their platform. But unlike Airbnb, they take care of everything from reservations and guest communication to operations and housekeeping. It’s a completely hands-off approach for owners.
The value proposition to guests is that they get a more consistent experience, but with all the “local color” of a traditional vacation rental. And for owners, they get to maximize revenue without having to be as hands-on as with an Airbnb. (Presumably Sonder’s take is greater.) In many ways, it’s like a decentralized hotel chain. Same supply source as Airbnb, but they are now unifying the customer experience.
It’s fascinating to watch this software/internet layer developing on top of real estate. It’s giving me all sorts of ideas.