As many of you know, I have been keeping a close eye on the pedestrian-only pilot that is currently underway on Market Street. And judging from all the engagement that my tweets usually get, a lot of you would love to see a lot more of this kind of urbanism both here in Toronto and elsewhere. (When Kensington Market?) The below photo was taken on Friday evening and Cirillo's Academy, which is a culinary event space at the foot of the pedestrian-only stretch, was running some sort of event. All of the tables were filled with diners and it was basically a full fledged restaurant in the middle of the street. It was great to see.
https://twitter.com/donnelly_b/status/1558261040890224641?s=20&t=3Ov1-0FqcctWaUrEsM--4w
But the question that always comes up with these sort of initiatives, particularly here in North America, is: Will it hurt the businesses? To answer that, here's a study that @economistcarson shared with me on Twitter that looks at the economic impact of street pedestrianization in Spanish cities. What the researchers did was essentially look at card transaction data from a major Spanish bank and then overlay it on top of land-use changes from an Open Street Map dataset. In doing so, they discovered some pretty important takeaways.
Here's what they found:
Pedestrianization actually increases retail sales volumes
Geographic location within a city tends to be insignificant
The two key factors for driving revenue are: (1) store density and (2) store category
For store category, the largest positive effect was observed for cafes, restaurants, bars, and other non-tradeable, local consumption activities
What this last point is saying is that people, at least in Spanish cities, tend to prefer pedestrian-friendly environments when it comes to experience-based activities. And that makes complete sense. On the other hand, if you're just running out for a little toilet paper and hemorrhoid cream, having a nice pedestrian-first experience is less critical. And this also makes sense.
Some of you, I'm sure, will correctly point out that Spain has, on average, better weather compared to a place like Canada. And that their store densities and overall densities are likely higher, and that they have deep historic urban fabrics to rely on. All of these things are certainly factors. But I don't think any of this should stop us from working to better optimize our cities for pedestrians. There are lots of successful examples all across Canada. It can work. Just look at Market Street.
I tweeted this out last night:
https://twitter.com/donnelly_b/status/1473880198256934918?s=20
blogTO then picked it up and it got quite a bit of engagement.
Some people, okay a lot of people, used it as an opportunity to be tongue in cheek and respond with things like: cheaply built condos, boarded up Starbuckses, Hooker Harvey's, Drake's house in the Bridle Path, the crumbling Gardiner Expressway, and that McDonald's at the northwest corner of Queen and Spadina (this one is no longer a contender for me now that they've gotten rid of their walk-up window).
Of course, there were also a lot of the usual suspects: The Sky Dome, The Gooderham Building (our miniature Flatiron Building), Casa Loma, The Royal Ontario Museum (specifically the expansion by Studio Libeskind), "New City Hall", The Royal York Hotel, Honest Ed's, The St. Lawrence Market, Robarts Library (University of Toronto), and a bunch of others that you might find displayed on the seat screen on your next Air Canada flight.
But I'd like to unpack the initial question a bit more. Because what does it really mean for something to be a symbol of a city? And is there an important distinction between the symbols that resonate with locals on a personal level and the symbols that get exported around the world as a city's brand and identity? Indeed, one of the criteria in most global city rankings is a prominent and recognizable skyline. Icons are important.
Let's consider an example. I agree entirely with Sean Marshall that "New City Hall" is a deeply symbolic building. Built in the early 1960s after decades of work, New City Hall was the outcome of an international design competition. And it was decidedly modern at a time when Toronto really wasn't that modern. Montréal was the biggest and most global city in the country and multiculturalism hadn't yet become a federal mandate. And so New City Hall symbolized our genuine ambitions to becoming something more.
But does the rest of the world care? If you were to ask somebody my question on the streets of Rio de Janeiro or Tokyo, what would they say? What would they remember? The thing about most tall buildings or other city symbols is that they become abstractions. They turn into pictures on social media -- like logos of a company. But maybe that's all we can reasonably ask of the world. Maybe all that really matters is that a symbol has local significance; it's then up to us to export it and tell that story to the rest of the world.

Next to the St. Lawrence Market (here in Toronto) is an appropriately named street called Market Street. It is a lovely street -- perhaps one of the nicest in the city. It's old and historic and it was completely redone several years ago (evidence here) with nice unit pavers, bollards, a curbless design, and seasonal restaurant patios.
In the winter months, the restaurant patios are packed up and additional parking is added to that side of the street. It was designed to be adaptable and in my experience it seems to be working quite well.
Right now the local Business Improvement Area is running a pilot project to see what this street might be like if it were to be pedestrianized. It was closed to vehicles this past weekend and the same will happen this upcoming weekend. Here's a photo of what that looked like on Saturday:

It's not perfect. A number of people commented on Twitter that the seating needs some shade. But hey, it's a pilot project. It is about giving people a taste of what the future could be.
I am a fan of pedestrianized streets in the right locations and when executed well. And I think this stretch of Market Street is a perfect candidate. It's already pedestrian-only to the north of Front Street and it has the right kind of "edges" to ensure that it can be properly animated.
If you feel the same way, I would encourage you to fill out this short survey that the St. Lawrence BIA has put out. I would also be curious to hear your thoughts on pedestrianized streets in general. Leave a comment below.