Snap Inc. (Snapchat) nailed the launch of Spectacles. I want a pair.

If you haven’t been following, it all started with a pop-up vending machine in Venice Beach. But like Snapchat itself, it was an ephemeral installation that eventually disappeared, moving on to Big Sur, California. At the time of writing this post, the countdown is on to discover where the vending machine will pop up next. It’s a viral marketing play that aligns very well with their brand.

But there’s even bigger news.

Earlier this week it was revealed that Snap Inc. has filed for an initial public offering. It plans to go public by as soon as March 2017 and expects to be valued somewhere around $25 billion. Remember when everyone flipped out because Evan Spiegel had rejected Facebook’s acquisition offer of $3 billion?

Here’s their revenue story from Vanity Fair:

Last year, Snapchat brought in $59 million in revenue—a low number that reflected the embryonic stage of its business. This year, however, Snapchat predicts it will generate revenues between $250 million and $350 million. And in 2017, the company estimates it will reach revenues between $500 million and $1 billion, based on “bullish sales targets.”

I’ve been a Snapchat fan for awhile now, so I am thrilled to see the company going public. As Fred Wilson wrote on his blog this morning: “Snap is a great company led by a creative and ambitious founder and they have a loyal and growing use base. I think Snap can be an excellent public company.”

If you’ve got people’s attention, you can figure out how to monetize it.

Snapchat just changed their company name to Snap Inc. and announced a new product called Spectacles. They are sunglasses with an integrated video camera that captures a 115 degree field of view. Compared to the camera on your phone, this is more similar to what our eyes see.

Here’s their announcement video:

[youtube https://www.youtube.com/watch?v=XqkOFLBSJR8?rel=0&w=560&h=315]

Some of you are probably thinking that Google already tried something like this and failed. But that doesn’t mean that Snap won’t be successful. I think Spectacles will be a huge success. 

Evan Spiegel is calling them a fun toy right now, but lots of meaningful products start out that way (including Snapchat itself). Regardless, it strikes me as absolutely the right move for a company like Snap.

What differentiates Snapchat is that, relative to other social platforms, the content that gets shared is far more natural and unfiltered. It empowers a different kind of conversation and a different kind of content creation.

Still, there is something about pulling out your phone that takes you out of the moment. And Snapchat is all about sharing that moment. That’s where Spectacles come on. They are further minimizing the barriers to sharing.

But here’s the other thing: Snap made them look cool. Google Glass looked positively dorky. I already want to take a pair of Spectacles snowboarding and on tours around different cities. I can think of so many interesting/entertaining use cases. If I were GoPro, I’d be anxious right now.

Snap, if you’d like to send me a pair to test out, please shoot me an email. Thanks :)

Snap Inc. (Snapchat) nailed the launch of Spectacles. I want a pair.

If you haven’t been following, it all started with a pop-up vending machine in Venice Beach. But like Snapchat itself, it was an ephemeral installation that eventually disappeared, moving on to Big Sur, California. At the time of writing this post, the countdown is on to discover where the vending machine will pop up next. It’s a viral marketing play that aligns very well with their brand.

But there’s even bigger news.

Earlier this week it was revealed that Snap Inc. has filed for an initial public offering. It plans to go public by as soon as March 2017 and expects to be valued somewhere around $25 billion. Remember when everyone flipped out because Evan Spiegel had rejected Facebook’s acquisition offer of $3 billion?

Here’s their revenue story from Vanity Fair:

Last year, Snapchat brought in $59 million in revenue—a low number that reflected the embryonic stage of its business. This year, however, Snapchat predicts it will generate revenues between $250 million and $350 million. And in 2017, the company estimates it will reach revenues between $500 million and $1 billion, based on “bullish sales targets.”

I’ve been a Snapchat fan for awhile now, so I am thrilled to see the company going public. As Fred Wilson wrote on his blog this morning: “Snap is a great company led by a creative and ambitious founder and they have a loyal and growing use base. I think Snap can be an excellent public company.”

If you’ve got people’s attention, you can figure out how to monetize it.

Snapchat just changed their company name to Snap Inc. and announced a new product called Spectacles. They are sunglasses with an integrated video camera that captures a 115 degree field of view. Compared to the camera on your phone, this is more similar to what our eyes see.

Here’s their announcement video:

[youtube https://www.youtube.com/watch?v=XqkOFLBSJR8?rel=0&w=560&h=315]

Some of you are probably thinking that Google already tried something like this and failed. But that doesn’t mean that Snap won’t be successful. I think Spectacles will be a huge success. 

Evan Spiegel is calling them a fun toy right now, but lots of meaningful products start out that way (including Snapchat itself). Regardless, it strikes me as absolutely the right move for a company like Snap.

What differentiates Snapchat is that, relative to other social platforms, the content that gets shared is far more natural and unfiltered. It empowers a different kind of conversation and a different kind of content creation.

Still, there is something about pulling out your phone that takes you out of the moment. And Snapchat is all about sharing that moment. That’s where Spectacles come on. They are further minimizing the barriers to sharing.

But here’s the other thing: Snap made them look cool. Google Glass looked positively dorky. I already want to take a pair of Spectacles snowboarding and on tours around different cities. I can think of so many interesting/entertaining use cases. If I were GoPro, I’d be anxious right now.

Snap, if you’d like to send me a pair to test out, please shoot me an email. Thanks :)