I was reading about Wander last night before bed. For those of you who aren't familiar, they are a startup that is building a network of smart homes around the world so that people can live and work remotely. You rent these homes like you would a home on Airbnb, but the difference here is that Wander owns all of the homes and is working to create a very unique and consistent kind of experience. They also offer a membership that costs $200 per year and gives you benefits like discounts on bookings and early access to new properties. So far the company has raised $27 million to help build out this vision.
This is all very interesting to me because I think it's a great idea, and because 20 some years ago I wrote a business plan with a friend of mine that was almost identical to this. We were both still in undergrad and we had this hypothesis that a lot of people would love to find a way to live as citizens of the world. We obviously never did anything with that plan, but in looking back we were probably too early, even if we were right about people's latent desires. Today, things feel very different. I think there's little doubt that knowledge working has become more flexible. So I suspect we will see a lot more of these kinds of ideas going forward.
This week it was announced that Amazon, Apple, Google, and the Zigbee Alliance are joining forces to develop a new royalty-free connectivity standard for smart home products. The working group is called Project Connected Home over IP and the goal is to develop a "USB-like plug-and-play protocol for the home." If successful, this standard would get applied to all smart home systems, including the Amazon, Apple, Google, and other "assistants" that you may already have in your home.
The thing about smart home devices is that most of them are exactly that: a device. They're something you buy and append to your home, as opposed to something that gets built into the core of your home. This, of course, makes sense, given how difficult it is to innovate within the real estate space. If you're in the business of creating smart home products, you ideally want everyone to be able to buy it and quickly add it to what they already have. And as a consumer, you don't want your permanent fixtures to become quickly outdated.
But if/when a standard emerges, I wonder if that doesn't make it easier to develop a more holistic approach to smart home products. That could be really interesting. If you'd like to learn more about the project,
