Jackson, Wyoming is one of my favorite places on the planet. (Here is a ski/snowboard video that my friends and I made a few years ago in Jackson.)
Earlier this year, Eagle Point Hotel Partners and the Brooklyn-based design firm Studio Tack completed a renovation of the Anvil Motel in Jackson – it’s now the 49-room Anvil Hotel.
Apparently reclaimed motels are the new hospitality trend.
What I appreciate about their approach, is the emphasis on creating something that feels local and contextual. Here are a couple of snippets from Surface Magazine:
The designers wanted to avoid a rustic feel, or what Ruben Caldwell, one of Studio Tack’s four partners and an avid backcountry skier, calls “Mountain Modern,” referring to architecture, common in places like Vail, Colorado, and Lake Tahoe, California, that excessively uses reclaimed wood and Cor-Ten steel. “We knew we didn’t want to steer anywhere near that,” says Chou, a long-time snowboarder who more recently got into skiing. “It takes a bit of familiarity with ski towns to know what you don’t want to do.”
The vibrancy of Jackson’s local culture impressed the design team—and Caldwell so much so that he moved there full-time last year. “As a design team,” Caldwell says, “we’re hyper-aware of the need for projects to be deeply embedded into the local scene.”
It’s easier to copy and paste. But the results are always better when you take a bit of time to understand a place.
Image: Anvil Hotel
I am all booked for my annual retreat to the mountains, which means I now have snowboarding on the brain. This year we are headed back to Whistler (/Powder Mountain) so that we can all check heli boarding (and heli skiing) off the bucket list. That’s one goal – among a few others – that I plan to accomplish in 2017.
If you don’t snowboard (or ski), this probably means nothing to you. It can be hard to explain the feeling. Thankfully, Christian Haller (Swiss snowboarder), Kris Lüdi, and Stephan Maurer have just released a short film that may very well be the closest approximation to the real thing. It’s called GLUE.
The whole point of the movie is to portray, in an authentic and visual way, what it’s like to snowboard. To do that, a lot of the footage was shot using a “follow cam.” There are also a lot of close-up shots. I just love the perspectives when it kicks in at 1:50.
If you can’t see the video below, click here. And if snow and snowboarding aren’t your thing, check back tomorrow for regular scheduled programming.
[vimeo 190544188 w=640 h=360]
GLUE from Christian Haller on Vimeo.
This morning, instead of my usual routine of writing alongside a cup of coffee, I decided to finally edit all of the skiing and snowboarding footage that I took last month in Park City, Utah. Click here for the final cut.
Jackson, Wyoming is one of my favorite places on the planet. (Here is a ski/snowboard video that my friends and I made a few years ago in Jackson.)
Earlier this year, Eagle Point Hotel Partners and the Brooklyn-based design firm Studio Tack completed a renovation of the Anvil Motel in Jackson – it’s now the 49-room Anvil Hotel.
Apparently reclaimed motels are the new hospitality trend.
What I appreciate about their approach, is the emphasis on creating something that feels local and contextual. Here are a couple of snippets from Surface Magazine:
The designers wanted to avoid a rustic feel, or what Ruben Caldwell, one of Studio Tack’s four partners and an avid backcountry skier, calls “Mountain Modern,” referring to architecture, common in places like Vail, Colorado, and Lake Tahoe, California, that excessively uses reclaimed wood and Cor-Ten steel. “We knew we didn’t want to steer anywhere near that,” says Chou, a long-time snowboarder who more recently got into skiing. “It takes a bit of familiarity with ski towns to know what you don’t want to do.”
The vibrancy of Jackson’s local culture impressed the design team—and Caldwell so much so that he moved there full-time last year. “As a design team,” Caldwell says, “we’re hyper-aware of the need for projects to be deeply embedded into the local scene.”
It’s easier to copy and paste. But the results are always better when you take a bit of time to understand a place.
Image: Anvil Hotel
I am all booked for my annual retreat to the mountains, which means I now have snowboarding on the brain. This year we are headed back to Whistler (/Powder Mountain) so that we can all check heli boarding (and heli skiing) off the bucket list. That’s one goal – among a few others – that I plan to accomplish in 2017.
If you don’t snowboard (or ski), this probably means nothing to you. It can be hard to explain the feeling. Thankfully, Christian Haller (Swiss snowboarder), Kris Lüdi, and Stephan Maurer have just released a short film that may very well be the closest approximation to the real thing. It’s called GLUE.
The whole point of the movie is to portray, in an authentic and visual way, what it’s like to snowboard. To do that, a lot of the footage was shot using a “follow cam.” There are also a lot of close-up shots. I just love the perspectives when it kicks in at 1:50.
If you can’t see the video below, click here. And if snow and snowboarding aren’t your thing, check back tomorrow for regular scheduled programming.
[vimeo 190544188 w=640 h=360]
GLUE from Christian Haller on Vimeo.
This morning, instead of my usual routine of writing alongside a cup of coffee, I decided to finally edit all of the skiing and snowboarding footage that I took last month in Park City, Utah. Click here for the final cut.
Compared to the video we did for Jackson Hole, I don’t like the selfie perspective as much. It doesn’t show enough of the person. This time we used the Go Pro 3-way arm, but in Jackson we used a plastic tube that I think was used for a beer funnel before that. Next year we’ll go back to that.
Video is a lot of fun and I would love to figure out a way to incorporate more of it into this blog. But that’s a far bigger time commitment and I am not prepared to allocate resources to that. I write every day. That’s my thing.
I am, however, not ignorant to what’s happening in the world of video blogging. And I think there are lots of opportunities for businesses who have the resources to allocate towards projects like this.
Take for instance this vlog by New York video guy Casey Neistat. It’s probably the best piece of marketing that the Phantom 4 drone could have asked for. It’s authentic. I watched it and now I want one. Take my money.
(Note to city geeks: It’s worth watching just for the drone aerials of Cape Town, South Africa.)
To my knowledge, I don’t think people are doing anything like this in the real estate business. But eventually it will happen. Because people are becoming increasingly immune to your typical marketing pieces.
Compared to the video we did for Jackson Hole, I don’t like the selfie perspective as much. It doesn’t show enough of the person. This time we used the Go Pro 3-way arm, but in Jackson we used a plastic tube that I think was used for a beer funnel before that. Next year we’ll go back to that.
Video is a lot of fun and I would love to figure out a way to incorporate more of it into this blog. But that’s a far bigger time commitment and I am not prepared to allocate resources to that. I write every day. That’s my thing.
I am, however, not ignorant to what’s happening in the world of video blogging. And I think there are lots of opportunities for businesses who have the resources to allocate towards projects like this.
Take for instance this vlog by New York video guy Casey Neistat. It’s probably the best piece of marketing that the Phantom 4 drone could have asked for. It’s authentic. I watched it and now I want one. Take my money.
(Note to city geeks: It’s worth watching just for the drone aerials of Cape Town, South Africa.)
To my knowledge, I don’t think people are doing anything like this in the real estate business. But eventually it will happen. Because people are becoming increasingly immune to your typical marketing pieces.
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