This winter was supposed to be the 12th edition of a ski and snowboard trip that I do every year with a group of friends from both Canada and the US. Last winter we were in Fernie, British Columbia and this winter we were planning to go to Europe. But for obvious reasons, the trip has been cancelled. It's going to be a tough season for the ski industry.
According to this recent FT article, the European Alps are home to more than a third of the world's 2,084 ski resorts. Typically, these resorts bring in about €28 billion in revenues over the course of a season, which is similarly about a third of the global total and almost 7% of the value of the European Union's overall tourism market.
But many/most resorts are closed right now. France has shuttered all ski resorts until at least January 7, 2021. And Switzerland, while "cautiously open," is apparently getting pressure from its neighbors to close down again as further quarantine restrictions are put in place.
Interestingly enough, some resorts are already reporting higher than normal early bookings for the 2021-2022 season. This is according to the same FT article. Instead of several hundred early bookings, which would be typical, they're reporting several thousand. And many of the bookings have moved upmarket compared to prior years.
What this starts to indicate is that we are likely to see an explosion in travel and leisure spending as soon as people feel safe and as soon as these restrictions are lifted. Demand is getting pent-up right now and that can mean only one thing: the 12th annual ski and snowboard trip needs to be a banger.
Charts: Financial Times
Today's post is going to be a bit of a departure from our regularly scheduled programming. But it's so cool that I had to share it. It's a company called Vollebak, and they use science and technology to make highly technical clothing (or, as they call it, the future of clothing). It was founded by two brothers.
Every month they launch a new clothing concept. (Sign up here if you want to get on their list.) But each new piece they develop could take anywhere from one to five years to actually produce. Usually we're talking about new production methods and materials that have never before been used for clothing.
Examples include an indestructible puffer jacket designed to help us withstand up to -40 degrees; a solar charged jacket; a "black squid jacket" that reflects visible light to go from black to bionic; and a plant/algae t-shirt that is grown and can later be composted.
But the piece I'm really eyeing is this blue morpho ski/snowboard jacket. It uses two billion microscopic glass spheres to try and replicate the wings of a blue morpho butterfly. During the day the jacket is matt blue. But as soon as you shine light onto it, it looks like the above photo.
This would be useful if you were, say, caught in an avalanche and a helicopter searchlight was trying to find you. Hopefully that's a use case that none of us have to experience. But it could also be invaluable if you were out walking or cycling at night and you wanted to make sure that cars could see you.
(Please note how I somehow managed to make this post mildly relevant to cities.)
Image: Vollebak
It is starting to feel a lot like winter and you know what that means:
https://youtu.be/1S2gxO0QhQY
Korua makes some of my favorite snowboard videos.
Please check back tomorrow for our regularly scheduled programming.
This winter was supposed to be the 12th edition of a ski and snowboard trip that I do every year with a group of friends from both Canada and the US. Last winter we were in Fernie, British Columbia and this winter we were planning to go to Europe. But for obvious reasons, the trip has been cancelled. It's going to be a tough season for the ski industry.
According to this recent FT article, the European Alps are home to more than a third of the world's 2,084 ski resorts. Typically, these resorts bring in about €28 billion in revenues over the course of a season, which is similarly about a third of the global total and almost 7% of the value of the European Union's overall tourism market.
But many/most resorts are closed right now. France has shuttered all ski resorts until at least January 7, 2021. And Switzerland, while "cautiously open," is apparently getting pressure from its neighbors to close down again as further quarantine restrictions are put in place.
Interestingly enough, some resorts are already reporting higher than normal early bookings for the 2021-2022 season. This is according to the same FT article. Instead of several hundred early bookings, which would be typical, they're reporting several thousand. And many of the bookings have moved upmarket compared to prior years.
What this starts to indicate is that we are likely to see an explosion in travel and leisure spending as soon as people feel safe and as soon as these restrictions are lifted. Demand is getting pent-up right now and that can mean only one thing: the 12th annual ski and snowboard trip needs to be a banger.
Charts: Financial Times
Today's post is going to be a bit of a departure from our regularly scheduled programming. But it's so cool that I had to share it. It's a company called Vollebak, and they use science and technology to make highly technical clothing (or, as they call it, the future of clothing). It was founded by two brothers.
Every month they launch a new clothing concept. (Sign up here if you want to get on their list.) But each new piece they develop could take anywhere from one to five years to actually produce. Usually we're talking about new production methods and materials that have never before been used for clothing.
Examples include an indestructible puffer jacket designed to help us withstand up to -40 degrees; a solar charged jacket; a "black squid jacket" that reflects visible light to go from black to bionic; and a plant/algae t-shirt that is grown and can later be composted.
But the piece I'm really eyeing is this blue morpho ski/snowboard jacket. It uses two billion microscopic glass spheres to try and replicate the wings of a blue morpho butterfly. During the day the jacket is matt blue. But as soon as you shine light onto it, it looks like the above photo.
This would be useful if you were, say, caught in an avalanche and a helicopter searchlight was trying to find you. Hopefully that's a use case that none of us have to experience. But it could also be invaluable if you were out walking or cycling at night and you wanted to make sure that cars could see you.
(Please note how I somehow managed to make this post mildly relevant to cities.)
Image: Vollebak
It is starting to feel a lot like winter and you know what that means:
https://youtu.be/1S2gxO0QhQY
Korua makes some of my favorite snowboard videos.
Please check back tomorrow for our regularly scheduled programming.
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