I am back from Jackson Hole, but missing it. I fell in love with that town this past week. It’s a small one, but a special one. It’s filled with great food and 10,000 of some of the friendliest (and most fit) people I’ve ever met. Everyone seems to be living for the next big snow storm.

I read somewhere before that all cities speak to us in some way. Each one has a pervasive belief system that influences us.

Boston tells us to be smarter. New York tell us to make more money. And D.C. tells us to be more powerful. If Jackson Hole were to have a message for us, it would most certainly be to get out there and shred more powder. And there’s something to be said about that.

It was sad to leave that kind of place, especially with 24”of snow expected this weekend. But I’m sure I’ll be back. Here’s the video we made of the trip. I hope you like it. We had far too much fun making it.

In case you like the music, the first song is “There’s A Beast And We All Feed It” by Jake Bugg. And the second is “Fitzpleasure” by alt-J. We loved these songs so much that we played them in our gondola rides up the mountain.

Jackson Hole has been on the top of my list of places to visit for a number of years now. And having just snowboarded it for the first time, I can honestly say that it lives up to the hype. It’s by far the most aggressive mountain I’ve ever had the pleasure of riding on. We also got lucky with 9” of fresh powder.

But in addition to some great riding, I also learned of something new today: the “powder clause”. And from what we’ve heard from the locals, lots of employers in the region offer it. What it means is that if there’s a fresh dumping of snow, you’re allowed to take the morning off work so that you can go ski “the pow.” I think this is brilliant.

If you’re from a big city (or you don’t ski), this may seem a bit absurd. But I think the “powder clause” underscores a growing trend happening in a lot of cities around the world. We’re seeing the rise of the consumer city. Historically, cities were all about agglomeration economies. But today, amenities matter. People choose first where they want to live and then look for a job (or start their own company).

Some places are blessed with natural amenities. But for the rest of us, we have to work at creating our own. That’s where city building comes into play.

I am back from Jackson Hole, but missing it. I fell in love with that town this past week. It’s a small one, but a special one. It’s filled with great food and 10,000 of some of the friendliest (and most fit) people I’ve ever met. Everyone seems to be living for the next big snow storm.

I read somewhere before that all cities speak to us in some way. Each one has a pervasive belief system that influences us.

Boston tells us to be smarter. New York tell us to make more money. And D.C. tells us to be more powerful. If Jackson Hole were to have a message for us, it would most certainly be to get out there and shred more powder. And there’s something to be said about that.

It was sad to leave that kind of place, especially with 24”of snow expected this weekend. But I’m sure I’ll be back. Here’s the video we made of the trip. I hope you like it. We had far too much fun making it.

In case you like the music, the first song is “There’s A Beast And We All Feed It” by Jake Bugg. And the second is “Fitzpleasure” by alt-J. We loved these songs so much that we played them in our gondola rides up the mountain.

Jackson Hole has been on the top of my list of places to visit for a number of years now. And having just snowboarded it for the first time, I can honestly say that it lives up to the hype. It’s by far the most aggressive mountain I’ve ever had the pleasure of riding on. We also got lucky with 9” of fresh powder.

But in addition to some great riding, I also learned of something new today: the “powder clause”. And from what we’ve heard from the locals, lots of employers in the region offer it. What it means is that if there’s a fresh dumping of snow, you’re allowed to take the morning off work so that you can go ski “the pow.” I think this is brilliant.

If you’re from a big city (or you don’t ski), this may seem a bit absurd. But I think the “powder clause” underscores a growing trend happening in a lot of cities around the world. We’re seeing the rise of the consumer city. Historically, cities were all about agglomeration economies. But today, amenities matter. People choose first where they want to live and then look for a job (or start their own company).

Some places are blessed with natural amenities. But for the rest of us, we have to work at creating our own. That’s where city building comes into play.