Last week in Paris, we went to check out the above café called The Coffee. It was our first time. The brand is a Brazilian coffee chain founded in 2017 by three brothers who wanted to combine Japanese minimalism with the best of Brazilian coffee. Brazil, by the way, is the world's largest producer of coffee.

Since then, they've gone on to open nearly 300 stores around the world — from Rio de Janeiro to Paris and Seoul to Sydney. Earlier this year, they opened their first locations in Toronto: on King Street West, in the Financial District, and in Yorkville. And today, I'm excited to share that their next location will be at the base of Junction House.

This feels like a perfect fit for the area and the building. One of the things that we tried to do with the design of the project was blend Canadian minimalism with the rich history of the Junction. So I'm happy to see this brand land here, especially since we (the developer) no longer own the retail component and weren't involved in the leasing. Kudos to Lee Chow Group (the owner) and the JLL Retail Group.

It’s exciting to see a global brand like The Coffee choose the Junction. They clearly know what's up. I'm now looking forward to becoming a loyal customer.

If you'd like to follow them on Instagram, here's their Canadian account.

Nationwide across the US, transit ridership is only at about 70% of where it was in 2019 before the pandemic. But this is not the case in all cities around the world. According to this recent Bloomberg article, Madrid, Hong Kong, and Paris are all above their 2019 ridership levels. Seoul and Shanghai are also close at just over 90%, and London is at 85%.

So this problem of fewer people riding transit seems to be a North and South American phenomenon. Rio de Janeiro is at 73%, Mexico City is at 70%, and San Francisco is somewhere near or at the bottom at 44%. The obvious explanations for this are that Europe and Asia are generally denser and less car-oriented, their return-to-office patterns have been much stronger (less WFH), and their governments probably care more about transit (and spend more money on it).

Broadly speaking, I think this is all true, but I'd love to know more precisely what's driving these differences. Because it's not exactly obvious. Consider, for example, Paris and London. Paris is at 103% of its 2019 levels, whereas London is only at 85%. Why is that? Both cities share a lot of similarities. They have a river that weaves through the middle, they're dense, they have lots of trains, and both are alpha global cities.

So why the delta? What exactly is Paris doing that is encouraging more transit usage?

Charts via Bloomberg

What this also means is that, as new GTX lines continue to come online, the geography of the Seoul urban region will continue to get redrawn. Suburban regions that were previously far out, are now going to get "pulled in" and function as more integral parts of a contiguous city. This improved access should also alleviate housing pressures by effectively opening up more supply.

I mean, 22 minutes is nothing. It can take longer than this to travel 3 blocks on a Toronto streetcar during rush hour. GTX is a prime example of the magic of rail and what's possible once you accept that highways (and tunnels underneath them) aren't going to be what efficiently move the most number of people around a big global city.

Cover photo by Ethan Brooke on Unsplash

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