Yesterday I tweeted this picture out from Chicago:
I love this big bean. What do you think the ROI is on this piece of public art? pic.twitter.com/TXXZcju9nb
— Brandon G. Donnelly (@donnelly_b) August 16, 2014
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Many of you, I’m sure, have seen this public sculpture before, either in person or somewhere online. It’s called Cloud Gate and it’s by Anish Kapoor – though its nickname has become, quite simply, the bean.
Given that it’s been a hugely successful piece of public art, I asked what people thought the ROI of it might be. Obviously I wasn’t expecting any sort of number, but I wanted to draw attention to the fact that the right kind of investment in public art can pay huge dividends. Oftentimes we, developers and others, don’t think of it in this context though.