There's a lot of data/speculation out there about the impact of ride-hailing apps. Many dense urban centers are claiming that they have increased traffic (slowed average speeds) and pulled people away from public transit. The University of Toronto published this study last year. And the WSJ recently published this chart for Chicago:

To be honest, I'm not sure how much of the above is a result of ride-hailing apps, overall urban growth, e-commerce deliveries, public transit disinvestment, or other factors. But what is clear is that ride-hailing is pretty convenient and most (if not all) cities are seeing massive growth in this space.

But all of this feels to me like a bit of a red herring. People will obviously choose what is most convenient and relatively affordable. And congestion was a problem well before people started using these apps (demand > road supply). The only solution I have seen work is to price congestion/roads.

Last week, Lyft announced a new subscription plan. 

It costs $299 every 30 days and you get 30 rides included (up to $15 each). So it represents a possible 1/3 discount on rides. If you go over the 30 rides per month or over $15 on any one ride, you simply pay the difference. Though as a subscriber, you get 5% off additional rides.

Subscriptions are good for business. They can be like an annuity. And I suspect that with the above model, there will be unutilized rides every month that the company is just able to bank. You can’t carryover rides with this plan.

But moreover, Lyft’s “All-Access Plan” is designed to help you ditch your car. Trade your car payment for a ride subscription plan. So if the numbers didn’t quite work for you before, maybe they do now. Depending on the situation, I can certainly see this plan being cost effective.

But as ride hailing/sharing continues to nibble away at public transportation and personal vehicle ownership, what will this mean for cities?

On Monday, John Zimmer and Logan Green, the co-founders of Lyft, published this Medium post announcing their “approach to partnering with cities to introduce bike and scooter sharing” to their platform. 

“Approach to partnering with cities” is undoubtedly a carefully chosen set of words given all the backlash going on right now around dockless scooters.

Nevertheless, this is an exciting announcement. I could have used a scooter this afternoon to get to a meeting. And this is all part of their larger goal of transforming Lyft into a multi-modal platform – one that will also support conventional public transit.

Here is an excerpt from the Medium post:

Transit, bikes, small electric vehicles, and infrastructure such as safe pedestrian paths and bike lanes, all play a large role in decoupling people’s right to mobility from car ownership. We know we can’t accomplish this alone, and we’re committed to working with cities and residents to bring these elements together in the most cohesive way to maximize a reduction in vehicle miles traveled.

The company has also set the goal that 50% of all trips on the Lyft platform will be shared rides by 2020. It is yet another example of the lines between public transit and ride sharing apps becoming blurrier. 

Full post can be found, here.