And if the trend line continues, she’ll be the youngest self-made billionaire, ever. Mark Zuckerberg apparently holds that title right now. But he was a classic underachiever and only became a billionaire at age 23.
Most of Kylie’s net worth is derived from Kylie Cosmetics, which launched less than 3 years ago, but did an estimated $330 million in revenue last year. Forbes values the company at almost $800 million. And Kylie owns every bit of it.
The reason I am mentioning this today is because I was fascinated by the above Forbes article. It’s such a powerful example of social media leverage.
And if the trend line continues, she’ll be the youngest self-made billionaire, ever. Mark Zuckerberg apparently holds that title right now. But he was a classic underachiever and only became a billionaire at age 23.
Most of Kylie’s net worth is derived from Kylie Cosmetics, which launched less than 3 years ago, but did an estimated $330 million in revenue last year. Forbes values the company at almost $800 million. And Kylie owns every bit of it.
The reason I am mentioning this today is because I was fascinated by the above Forbes article. It’s such a powerful example of social media leverage.
put it differently: “Social media has weaponized fame.”
Kylie has 111 million followers on Instagram (plus many more on her other social channels) and that’s really the most important part of this equation. She has the distribution and reach to acquire boat loads of customers. It doesn’t matter what you’re selling if nobody knows you’re selling it.
The rest of her business is pretty much outsourced. Seed Beauty (out of Oxnard, California and Nanjing, China) handles the manufacturing, packaging, and shipping fulfillment. Shopify (headquartered in Ottawa) is her e-commerce platform.
We could of course have a debate about whether a celebrity-fueled business is really all that sustainable. And perhaps there’s risk in relying so heavily on social for customer acquisition. But youngest billionaire is youngest billionaire.
On Tuesday night I attended a great industry event that Quadrangle Architects organized about mid-rise buildings.
Mid-rise buildings (somewhere around 4-12 storeys) are all the rage in Toronto these days. But there are many challenges associated with this building typology and this was an event to talk about them and hopefully push things forward.
One of the speakers at the event was Jeanhy Shim of Housing Lab Toronto. And I’d like to share one of her slides here:
If you’re interested in tech and tech products, you might be familiar with a platform called Product Hunt that helps you discover new products/startups on a daily basis. They launched back in 2013 and have since become an important part of the startup ecosystem.
Here in Toronto, the Product Hunt community has been incredibly active with organizing regular meetups. Every 2 months they host an event, which includes a keynote speaker, 3 product demos from local startups, a panel discussion, and of course the usual drinks.
The next Product Hunt Toronto event (#7) is scheduled for Thursday, November 26th at 6pm and the focus is on digital products serving the real estate industry. Back when I became obsessed with this space, this would have been considered pretty niche. But today there’s a tremendous amount of interest in the overlap between real estate and tech. And I’m thrilled to see that.
If you’re also interested in this space, you should grab a ticket right now. They just went on sale yesterday, but usually sell out within a few days. At the time of writing this post, there are only 82 tickets left. I’m also going to be delivering the keynote talk. So I hope to see you there :)
put it differently: “Social media has weaponized fame.”
Kylie has 111 million followers on Instagram (plus many more on her other social channels) and that’s really the most important part of this equation. She has the distribution and reach to acquire boat loads of customers. It doesn’t matter what you’re selling if nobody knows you’re selling it.
The rest of her business is pretty much outsourced. Seed Beauty (out of Oxnard, California and Nanjing, China) handles the manufacturing, packaging, and shipping fulfillment. Shopify (headquartered in Ottawa) is her e-commerce platform.
We could of course have a debate about whether a celebrity-fueled business is really all that sustainable. And perhaps there’s risk in relying so heavily on social for customer acquisition. But youngest billionaire is youngest billionaire.
On Tuesday night I attended a great industry event that Quadrangle Architects organized about mid-rise buildings.
Mid-rise buildings (somewhere around 4-12 storeys) are all the rage in Toronto these days. But there are many challenges associated with this building typology and this was an event to talk about them and hopefully push things forward.
One of the speakers at the event was Jeanhy Shim of Housing Lab Toronto. And I’d like to share one of her slides here:
If you’re interested in tech and tech products, you might be familiar with a platform called Product Hunt that helps you discover new products/startups on a daily basis. They launched back in 2013 and have since become an important part of the startup ecosystem.
Here in Toronto, the Product Hunt community has been incredibly active with organizing regular meetups. Every 2 months they host an event, which includes a keynote speaker, 3 product demos from local startups, a panel discussion, and of course the usual drinks.
The next Product Hunt Toronto event (#7) is scheduled for Thursday, November 26th at 6pm and the focus is on digital products serving the real estate industry. Back when I became obsessed with this space, this would have been considered pretty niche. But today there’s a tremendous amount of interest in the overlap between real estate and tech. And I’m thrilled to see that.
If you’re also interested in this space, you should grab a ticket right now. They just went on sale yesterday, but usually sell out within a few days. At the time of writing this post, there are only 82 tickets left. I’m also going to be delivering the keynote talk. So I hope to see you there :)
It reads:
Value = (rational benefit x emotional benefit) / price
I believe she admitted to taking it from someone at Bruce Mau Design. But that’s okay. That’s how ideas build. What I really like about it is that it attaches a value to the things that are difficult and sometimes impossible to measure: the emotional stuff.
As I mentioned in this post over the weekend, we are all obsessed with the quantitative side of our businesses. In the case of development, we look at prices, per square foot prices, apartment sizes, and the list goes on. And we often reduce our “products” to these sorts of key metrics.
But if you’re competing just on numbers, then you’re missing a big and important part of the equation. People consume things – and housing is no different – for a number of different reasons. We buy things because of how it makes us feel, how it reinforces our sense of self, how it improves or promises to improve our lives, and so on. These are all harder to measure than square footage.
But we are living in a data driven world and more and more of this type of information will become available for city building. If you and your business can get your head around it first, you’ll have a huge advantage.
It reads:
Value = (rational benefit x emotional benefit) / price
I believe she admitted to taking it from someone at Bruce Mau Design. But that’s okay. That’s how ideas build. What I really like about it is that it attaches a value to the things that are difficult and sometimes impossible to measure: the emotional stuff.
As I mentioned in this post over the weekend, we are all obsessed with the quantitative side of our businesses. In the case of development, we look at prices, per square foot prices, apartment sizes, and the list goes on. And we often reduce our “products” to these sorts of key metrics.
But if you’re competing just on numbers, then you’re missing a big and important part of the equation. People consume things – and housing is no different – for a number of different reasons. We buy things because of how it makes us feel, how it reinforces our sense of self, how it improves or promises to improve our lives, and so on. These are all harder to measure than square footage.
But we are living in a data driven world and more and more of this type of information will become available for city building. If you and your business can get your head around it first, you’ll have a huge advantage.
