
Brutalism is an architectural movement that most people, other than architecture nerds, hate. Derived from the French words for raw concrete – béton brut – Brutalist architecture is characterized by its use of exposed concrete and its imposing fortress-like qualities.
Most people find it too cold, sterile, and impersonal. But this 99% Invisible episode perfectly sums of where I think we sit with this era of building:
“Back in the 1960s, Victorian style buildings were considered hideous and impossible to repair. We were tearing batches of Victorians down to erect big concrete buildings. But some Victorians were saved—and today, some of them are considered treasures.
Concrete architecture now finds itself at an inflection point: too outdated to be modern, too young to be classic. And a small, but growing band of architects, architecture enthusiasts, and preservationists, would like us to just wait a bit and see.
Maybe, with a little time, we’ll come around to love these hulking concrete brutes.”
Concrete can be a wonderful building material all on its own. I mean, just look at the work of Tadao Ando.
But all concrete is not created equal. Here is a taxonomy of concrete textures that was also part of that same 99% Invisible episode:

I say all this because if we believe that Brutalist architecture has no value then we are likely to believe that it doesn’t need to be preserved. And that may very well be the case for some Brutalist architecture. But if history is any indication, some or much of it may also be considered beautiful one day.
Most cities have a rich history of demolishing (or almost demolishing) buildings and neighborhoods that today we would (or do) treasure. Which tells me that we’re not always very good at figuring out what has value or will have value in the future.
So maybe some of those brutes are worth a second look.
A few weeks ago I was invited by Toronto realtor Andrew la Fleur to participate in his True Condos podcast series. I had actually never met Andrew before in person, but I knew of him because of Twitter, his blog, and because he was an early user of my past startup, Dirt.
I was initially a bit apprehensive about being on a realtor podcast, because I thought it might end up as some sort of cheesy marketing piece. But I’ve come to learn that Andrew is not that kind of guy. He’s also interviewed some really great people in his podcast series (here’s the full list), so I feel honored to have been invited.
I’ve embedded the podcast below, but if for whatever reason you can’t see it, click here to be redirected to Andrew’s site. We talk for about 30 minutes, with a big focus on openness and transparency in the real estate industry. Thanks again for the invite Andrew. It was great to meet you in person.
